A-Z Popular Blog Marketing Search »
Market Research
Related Guides
Related Topics

9 Types of Target Marketing

 , updated on
Target marketing is the practice of crafting marketing strategies for a particular customer segment. Any marketing strategy can be directed towards a target market including price, distribution, product development, branding, promotion, customer experience and sales strategy. The following are common types of target marketing.

Customer Needs

Identifying a segment of customers who have common needs to offer functionality that meets those needs. For example, a travel insurance product for regular travelers that protects them for unlimited travel to most destinations for a year.

Customer Preferences

Customers who have similar product or service preferences. For example, a mobile phone for customers who are concerned about privacy.


Targeting customers who have similar ethics and values such as a furniture designer who produces products from upcycled parts that appeals to reuse enthusiasts.


Demographics such as discount prices for students and seniors. Demographics is also a common factor in branding, product development and distribution.


People who frequent a particular physical or digital location. For example, advertising a nerdy product in a nerdy game or locating an art supply shop near a large art school.


Targeting products, brands or campaigns based on behavior. For example, a fashion brand finds that its loyal customers buy heavily from the Spring/Summer line when it is first released. As such, the brand heavily promotes to these customers in the weeks before the line is released to shops.


It is common to craft brands for customers who identify with a particular lifestyle such as a brand of hiking boots with a carefully shaped identity that embraces adventure and sustainability. For example, the interior of product showrooms may be designed to look like the inside of a log cabin.

Price Sensitivity

Targeting customers who aren't price sensitive with premium versions of products and services. Alternatively, price sensitive customers can be targeted with promotions such as coupons.

Competitive Targeting

Targeting the customers of a competitor. For example, targeting the customers of a dominant telecom company that is known for poor customer service by offering a superior customer experience.
Overview: Target Marketing
Crafting marketing strategies for a particular customer segment.
Related Concepts

Market Research

This is the complete list of articles we have written about market research.
A/B Testing
Competitive Factors
Competitor Analysis
Concept Testing
Consumer Behavior
Culture Factors
Customer Analysis
Customer Analytics
Customer Attributes
Customer Success
Experience Sampling
Feasibility Study
Focus Group
Ladder Interview
Lead User
Market Analysis
Market Environment
Market Intelligence
Market Needs
Market Sizing
Marketing Analysis
Mkt Research Analysis
Moment Of Truth
Observational Study
PESTEL Analysis
Product Metrics
Purchase Decisions
Sensory Analysis
Target Market
Test Marketing
More ...
If you enjoyed this page, please consider bookmarking Simplicable.


A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Pricing Strategy

An overview of common pricing strategies.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.


The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Market Research

A systematic investigation of market conditions including customers and the competition.

Contextual Inquiry

A definition of contextual inquiry with several examples.

Data-Driven Marketing

A definition of data-driven marketing with examples.

Market Positioning

A list of common market positioning strategies.

Test Marketing

A definition of test marketing with examples.

Product Involvement

The common types of product involvement.


The common types of competitor.

Latent Need

A definition of latent need with examples.

Market Intelligence

A definition of market intelligence with examples.

Organizational Intelligence

A definition of organizational intelligence with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map