VarietyThe flower shop with the most variety and selection in the neighborhood.
HealthA restaurant that's obsessed with healthy and unique ingredients that feel nutritious.
SafetyA mid-priced family vehicle that positions itself as the safest on the market with safety features more commonly seen in luxury cars.
DemographicsA brand known for outlandish styles of shoes designed to appeal to women in their early 20s.
PerformanceA video game system that is designed to have the fastest performance on the market at its launch.
EfficiencyFurniture designed to optimize the space in a tiny apartment.
ReliabilityA city bicycle with a reputation for reliability.
QualityTissue paper that is slightly better quality than that other major brands on the market.
PriceA surfboard with reasonable quality and the lowest price on the market.
ImageA line of running shoes promoted by a popular athlete.know-how.
Problem SolvingA security appliance that is known for its ability to stop a wide range of information security threats including zero-day exploits.
PreferencesA brand of soap formulated to be extremely mild with a brand name, visual branding and advertising designed to suggest a mild and pure image.
StatusA brand of luggage known for its brand legacy, quality and high prices.
DIYA line of toys that allow people to create diy robots with interoperable parts that allow for endless possibilities.fashion brand that appeals to normcore customers.
AestheticsA brand of cosmetics that appeals to a cute aesthetic that is slightly odd but quite popular with a particular target market.
PrivacyA message app designed with features that protect customer privacy.
|Overview: Product Positioning
Aspects of a product that appeal to a unique set of customer needs.
The unique identity and value of a product or service relative to the competition.