Variety
The flower shop with the most variety and selection in the neighborhood.Health
A restaurant that's obsessed with healthy and unique ingredients that feel nutritious.Safety
A mid-priced family vehicle that positions itself as the safest on the market with safety features more commonly seen in luxury cars.Demographics
A brand known for outlandish styles of shoes designed to appeal to women in their early 20s.Performance
A video game system that is designed to have the fastest performance on the market at its launch.Efficiency
Furniture designed to optimize the space in a tiny apartment.Reliability
A city bicycle with a reputation for reliability.Quality
Tissue paper that is slightly better quality than that other major brands on the market.Price
A surfboard with reasonable quality and the lowest price on the market.Image
A line of running shoes promoted by a popular athlete.Knowledge
A consulting firm with a small team of machine learning experts who are each recognized in the IT industry for their know-how.Problem Solving
A security appliance that is known for its ability to stop a wide range of information security threats including zero-day exploits.Preferences
A brand of soap formulated to be extremely mild with a brand name, visual branding and advertising designed to suggest a mild and pure image.Sustainability
A renewable energy company known for its positive impact on the environment and communities.Status
A brand of luggage known for its brand legacy, quality and high prices.DIY
A line of toys that allow people to create diy robots with interoperable parts that allow for endless possibilities.Subcultures
A fashion brand that appeals to normcore customers.Aesthetics
A brand of cosmetics that appeals to a cute aesthetic that is slightly odd but quite popular with a particular target market.Privacy
A message app designed with features that protect customer privacy.| Overview: Product Positioning | ||
Type | ||
Definition (1) | Aspects of a product that appeal to a unique set of customer needs. | |
Definition (2) | The unique identity and value of a product or service relative to the competition. | |
Related Concepts | ||
