A-Z Popular New Top Search »
Product Marketing
 
Related Guides

What is Cost Leadership?

 , updated on
Cost leadership is a business strategy that seeks to produce a product or service at a cheaper price than all other competition.
It is often a difficult strategy to realize, as costs in many industries are similar from one producer to the next. Cost leadership is typically achieved with economies of scale, lower input costs such as labor, process optimization and innovative methods.
Cost leadership gives a firm flexibility on pricing with higher margins at every price point than the competition. It should be noted that the cost leader doesn't necessarily offer the lowest price. In fact, they may have a strong brand or superior quality that allows them to charge a premium.
Overview: Cost Leadership
Type
Definition
A strategy to achieve the lowest cost structure for a product or service.
Value
Allows for higher margins at every price point relative to the competition.
Related Concepts

Product Marketing

This is the complete list of articles we have written about product marketing.
Branding
Customer Experience
Differentiation
Distribution
Market Fit
Market Research
Niche Products
Product Benefits
Product Category
Product Culture
Product Depth
Product Development
Product Extension
Product Line
Product Management
Product Market
Product Metrics
Product Planning
Product SWOT
Product Variety
More ...
If you enjoyed this page, please consider bookmarking Simplicable.
 

Product Strategy

A checklist for developing a product strategy.

Pricing Strategy

An overview of common pricing strategies.

Product Value

A definition of product value with examples.

Premiumisation

The common types of premiumisation.

Product Demand

The basic types of product demand.

Marketing Myopia

A definition of marketing myopia with examples.

Product Extension

The definition of product extension with examples.

Product Market

An overview of product markets with examples.

Product Culture

An overview of product culture with examples.

Product Marketing

A guide to product marketing.

Product Features Examples

A list of common product features.

Product Planning

An overview of product planning with examples.

Go-To-Market Strategy

An overview of go-to-market strategy with examples.

Product Metrics

A list of common product metrics.

Marketing

A list of key marketing strategies.

Branding Guide

An overview of 20+ common branding techniques.

Marketing Metrics

A list of common ways to measure marketing results.

Product Positioning

A definition of product positioning with examples.

Brand Storytelling

Common types of brand storytelling.

Cross-Selling

The common types of cross-selling.

Marketing Campaign

The common types of marketing campaign.

Marketing Automation

The common types of marketing automation.

Target Marketing

The common types of target marketing.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map