Product Launch
The launch of a new product or service may involve much advertising, promotion and coordination with distribution partners.Brand Launch
The launch of a new brand that may include multiple products and services.Rebranding
Rebranding a company or set of products. For example, firms may rebrand after a merger. Rebranding is often an extensive activity that touches visual branding, customer experience, merchandising and corporate culture.Seasonal Push
A revenue push for a major season for a company such as back-to-school or Christmas.Turnaround
A firm that is facing reputational issues, declining customer satisfaction and increased competition may respond with a marketing campaign that includes elements such as improved customer experience.Brand Awareness
A campaign designed to build or maintain brand awareness. Firms with valuable brands may launch extensive campaigns on a continual basis to defend their position.Revenue Push
A campaign designed to meet short term revenue goals such as a quarterly target. For example, a sales promotion coupled with an effective advertising campaign may boost revenue.| Overview: Marketing Campaign | ||
Type | ||
Definition | A coordinated marketing strategy that impacts multiple communication and distribution channels. | |
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