Mission
The story of why your brand exists.Vision
Painting a compelling picture of the future of your company, brand and products.Legacy
Telling the story of your past as a company or brand.Founders & Employees
The story of your people.Organizational Culture
Many firms have had success publicizing their unique organizational culture.Personalities
Some brands are based on the true stories of people. Others develop a fictional story based around characters such as mascots.Advertising & Promotion
Advertising and promotional content such as video and print ads.Customers
Customer stories such as unique uses of your products.Events
Sponsor interesting events and then tell the story.Sustainability
Explain the positive impact of your brand on the environment and communities. Avoid greenwashing.Product
Tell the story of your product with interesting details about ingredients, engineering or manufacturing processes.| Overview: Brand Storytelling | ||
Type | ||
Definition | The use of storytelling to build a valuable brand. | |
Related Concepts | ||
