MissionThe story of why your brand exists.
VisionPainting a compelling picture of the future of your company, brand and products.
LegacyTelling the story of your past as a company or brand.
Founders & EmployeesThe story of your people.
Organizational CultureMany firms have had success publicizing their unique organizational culture.
PersonalitiesSome brands are based on the true stories of people. Others develop a fictional story based around characters such as mascots.
Advertising & PromotionAdvertising and promotional content such as video and print ads.
CustomersCustomer stories such as unique uses of your products.
EventsSponsor interesting events and then tell the story.
SustainabilityExplain the positive impact of your brand on the environment and communities. Avoid greenwashing.
ProductTell the story of your product with interesting details about ingredients, engineering or manufacturing processes.
|Overview: Brand Storytelling|
The use of storytelling to build a valuable brand.