|Overview: Time to Market
The average time to develop a new product or service from idea to launch.
What is Time To Market?
John Spacey, updated on March 05, 2023
Time to market is a marketing metric that measures the average time to develop a new product or service from concept to launch. This is measured from the time that a concept is accepted for development and doesn't include any time that a product sits in a backlog of ideas.
InnovationThis is the complete list of articles we have written about innovation.
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