Overview: Time to Market | ||
Type | ||
Definition | The average time to develop a new product or service from idea to launch. | |
Abbreviation | TTM | |
Related Concepts |
What is Time To Market? John Spacey, updated on
Time to market is a marketing metric that measures the average time to develop a new product or service from concept to launch. This is measured from the time that a concept is accepted for development and doesn't include any time that a product sits in a backlog of ideas.
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