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What is Time To Market?

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Time to market is a marketing metric that measures the average time to develop a new product or service from concept to launch. This is measured from the time that a concept is accepted for development and doesn't include any time that a product sits in a backlog of ideas.
Overview: Time to Market
Type
Definition
The average time to develop a new product or service from idea to launch.
Abbreviation
TTM
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Greenfield
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Naive Innovation
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