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What is Experiment Cycle Time?

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Experiment Cycle Time is an innovation metric that measures an innovation process from acceptance of an idea to its ultimate rejection after validation and testing. Innovation processes are typically designed to fail quickly, cheaply and safely. Experiment Cycle Time measures the speed of failure for those ideas that don't make it to launch. It is typically used as a secondary metric as opposed to a primary goal.
Ideas that are successful are typically measured by separate metrics such as time to market or time to volume.
Overview: Experiment Cycle Time
Type
Innovation Metric
Definition
The average time it takes an idea to be tested and rejected.
Value
An indicator of the efficiency of early stage innovation testing and experimentation.
Related Concepts
Fail Well
Time To Market
Time To Volume

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