|Overview: Experiment Cycle Time
The average time it takes an idea to be tested and rejected.
An indicator of the efficiency of early stage innovation testing and experimentation.
What is Experiment Cycle Time?
John Spacey, updated on February 27, 2016
Experiment Cycle Time is an innovation metric that measures an innovation process from acceptance of an idea to its ultimate rejection after validation and testing. Innovation processes are typically designed to fail quickly, cheaply and safely. Experiment Cycle Time measures the speed of failure for those ideas that don't make it to launch. It is typically used as a secondary metric as opposed to a primary goal. Ideas that are successful are typically measured by separate metrics such as time to market or time to volume.
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