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8 Examples of Personal Data

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Personal data is information concerning a person. This includes any information pertaining to a person's identity, character, behavior, relationships, status, finances, health, interests and history. The following are illustrative examples of personal data.

Identifiers

Numbers and strings that can be used to unambiguously identify a person. Often used to unify a large collection of personal data. For example, technology companies commonly use a mobile phone number as a key in databases that may contain large amounts of personal data from multiple sources.
Account Number
Credit Card Number
Customer Id
Employee Id
Government Id
Loyalty Card Number
Mobile Phone Number
Name + Address
Serial Number of Personal Device
Tracking Id
A name isn't guaranteed to be unique but a name in combination with one other piece of data is typically unique. For example, name + address is usually unique.

Identity

Data that describes basic elements of your identity.
Address
Age
Date of Birth
Disability Status
Education
Ethnicity
Family Tree
Gender
Height
Memberships
Name
Nationality
Physical Descriptions (e.g. Eye Color)
Profession
Race
Religion
Residential Status
Sexual Orientation
Veteran Status
Work History

Biometric

Information about your body that can be used to identify you. For example, a hash code generated from your fingerprint that can be used to unambiguously identify you. This has unusual privacy implications because you leave your fingerprints on anything you touch such that it maps to your historical location.
DNA
Face Images
Fingerprints
Gait
Handwriting
Voice Recording

Medical Data

Information that indicates your health status. For example, information about your walking habits or sleeping habits. This is particularly sensitive as health issues may be considered intimate personal information.
DNA
Family Medical History
Health Status
Lifestyle (e.g. walking or diet)
Medical History
Medical Observations
Medical Purchases (e.g. over-the-counter medicines)
Medical Tests
Medical Treatments
Temperature Readings
Weight

Financial Data

Information about your financial status, behavior or history.
Assets
Bankruptcies
Family Wealth
Financial Scores (e.g. Credit Record)
Financial Transactions
Homeowner Status
Salary
Wealth

Character & Behavior

Information that indicates your personality, lifestyle and interests.
Behavior Tracking
Beliefs
Contacts
Diet Preferences
Education Records
Employment Records
Event Attendance
Government Records (e.g. Border Control Data)
Hobbies
Interests
Location (e.g. GPS)
Professional Connections
Purchase History
Social Connections
Survey Data
User Interface Events

Media & Communications

Personal media and communications such as family photos or phone calls.
Artwork
Communication Logs & Records
Compositions
Emails
Messages
Photos
Recordings of Personal Conversations
Video Conferencing
Videos
Voice Communications

Public Surveillance

Personally identifiable information recorded by public surveillance technologies and techniques.
Capture of Communications
Capture of Media
Logs of Communication
Logs of Phone Calls
Sensor Data
Video Recordings
Voice Recording
Overview: Personal Data
Type
Definition
Information that concerns a person or that is owned by a person.
Related Concepts

Personal Data

This is the complete list of articles we have written about personal data.
Identity
Personal Data
Personally Identifiable
Privacy
Privacy By Design
Private Data
Social Data
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