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9 Examples of Private Data

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Private data is information concerning a person that can be reasonably expected to be secured from public view. Privacy is the freedom not to be observed. It is considered a basic right that is important to safety, security and quality of life. The following are illustrative examples of private data.


A list of customer names. People may not want to be personally identified as your customer and it is a good practice to ask them before publishing their name.


Contact details such as address, phone numbers, emails and user names associated with communication tools.


Media such as a photograph that can reasonable be considered private by the people in the photo. This wouldn't typically apply to a photo taken in public.


Communications such as a digital conversation between two people.

User Input

User input such as search terms entered into an ecommerce search engine. This can easily expose private information such as a medical condition.

Medical Data

Data related to your body such as a medical test or observation.


Behavior data such as your location at a point in time.


Performance related information such as test scores.


Financial data such as information pertaining to salary, wealth, loans, financial transactions and tax.
Overview: Private Data
Information concerning a person that can be reasonably expected to be secured from public view.
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Examples of the common types of personal data.

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An overview of privacy by design.

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A definition of reference data with examples.

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