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top   »  economics   »  microeconomics   »  behavioral economics   »  attention economics

What is Attention Economics?

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Attention economics is the study of human attention as a scarce resource. It is used to describe the value of free services such as video games that can generate revenue through advertising or by gaining a deeper relationship with customers that leads to purchases. Attention economics can also be used to calculate costs due to negative effects such as spam that consume people's attention but add zero value.
Overview: Attention Economics
Function
Economics
Definition
The study of human attention as a scarce resource.
Value
Modeling revenue for industries such as advertising that are centered around human attention.
Related Techniques
Behavioral Economics

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Economic Theories

A list of economic theories that are particularly useful for business.

Adverse Selection

The tendency for people at high risk to buy insurance.

Economic Advantage

A list of economic positions or capabilities that allow you to outperform in a particular industry.

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A definition of knowledge work with examples.

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A definition of production with examples.

Post Scarcity

An overview of post-scarcity.

Economic Infrastructure

The common types of economic infrastructure.

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The common types of business competition.

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The common types of inefficiency.

Supply Examples

An overview of supply with common examples.

Alpha vs Beta

The difference between two common investment measurements.

Regression Toward The Mean

An overview of Regression Toward The Mean.

Efficient Market Hypothesis

An overview of the Efficient Market Hypothesis.

Animal Spirits

An overview of animal spirits, a theory of investing.

Financial Markets

A definition of financial market with examples.

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A definition of Mr. Market, an investing theory.

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A definition of information costs with examples.

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