Neutral
Color psychology is often exaggerated whereby pundits claim that colors elicit deep emotional responses in an audience or target market. This isn't completely likely. Consumers see thousands of logos a week and seldom does this move their emotions in any significant way. However, colors do symbolize things and consumers use color as a mental shortcut to understand what they are viewing. In this context, neutral colors feel mature, conservative, trustworthy, authentic and relaxed. This is logical more than emotional as a greyscale color indicates a brand isn't going for a quick conversion but it inviting you to get to know it.Black
#000000
#000000
Glossy Black
#110011
#110011
Gunmetal
#2a3439
#2a3439
Jet Black
#343434
#343434
Charcoal
#36454f
#36454f
Marengo
#4c5866
#4c5866
Davy's Gray
#555555
#555555
Nickel
#727472
#727472
Stone Gray
#928e85
#928e85
Ash gray
#b2bEb5
#b2bEb5
Silver
#c0c0c0
#c0c0c0
Gainsboro
#dcdcdc
#dcdcdc
Titanium
#e4e4e4
#e4e4e4
Platinum
#e5e4e2
#e5e4e2
Parchment
#f1e9d2
#f1e9d2
Whiteout
#fbfbfb
#fbfbfb
Off White
#fcfdff
#fcfdff
White
#ffffff
#ffffff
Peaceful & Environmental
The natural world is mostly green and people innately perceive greens as natural and tranquil. As such, firms that are positioning a brand as environmental, natural or organic commonly have green logos. Unnatural looking greens such as Erin below tend to feel toxic.Dark Green
#006400
#006400
Green
#008000
#008000
Erin
#00ff40
#00ff40
Midnight Forest Green
#124c36
#124c36
Green Bean
#15b311
#15b311
Forest Green
#228b22
#228b22
New Leaf
#27bc21
#27bc21
Jungle Green
#29ab87
#29ab87
Neon Kiwi
#2afebb
#2afebb
Evergreen
#348a7c
#348a7c
Grass Green
#47aa11
#47aa11
Fern
#71bc78
#71bc78
Mantis
#74c365
#74c365
Artichoke
#8f9779
#8f9779
Light Green
#90ee90
#90ee90
Electric Artichoke
#93dc0b
#93dc0b
Foam Green
#abcabc
#abcabc
Celadon
#ace1af
#ace1af
Tea Green
#d0f0c0
#d0f0c0
Honeydew
#f0fff0
#f0fff0
Conservative
Browns, blues and neutrals can feel conservative. Blue in particular is such a conventional choice that it risks mediocrity. The best examples of blue logos are usually based on a color with very high contrast with blue such as yellow or orange.Black
#000000
#000000
Navy Blue
#000080
#000080
Dark Blue
#00008B
#00008B
Medium Blue
#0000cd
#0000cd
Blue
#0000ff
#0000ff
Deep Blue
#0018a8
#0018a8
Tropical Blue
#00e6ff
#00e6ff
Whimsical Blue
#00ebff
#00ebff
Incremental Blue
#123456
#123456
Space Cadet
#1e2952
#1e2952
Picotee
#2E2787
#2E2787
Deep Turquoise
#2cccd3
#2cccd3
Ultramarine
#4000ff
#4000ff
Deep Brown
#543210
#543210
Grey
#808080
#808080
Saddle Brown
#8b4513
#8b4513
Brown
#964b00
#964b00
Oat Brown
#f3dbb6
#f3dbb6
Brave & Unconventional
Bright colors that are relatively rare in nature such as purple, orange and pink feel unconventional. They attract attention but can be hard on the eyes and can feel uneasy or tryhard.Tyrian Purple
#66023c
#66023c
Rebecca Purple
#663399
#663399
Royal Purple
#7851a9
#7851a9
Purple
#800080
#800080
Electric Purple
#bf00ff
#bf00ff
Mulberry
#c54b8c
#c54b8c
Heliotrope
#df73ff
#df73ff
Mauve
#e0b0ff
#e0b0ff
Tango Pink
#e4717a
#e4717a
Champagne Pink
#f1ddcf
#f1ddcf
Baby Pink
#f4c2c2
#f4c2c2
Pale Pink
#f9ccca
#f9ccca
Deep Pink
#ff1493
#ff1493
Safety Orange
#ff7900
#ff7900
Orange
#ff8000
#ff8000
Baker-Miller Pink
#ff91af
#ff91af
Atomic Tangerine
#ff9966
#ff9966
Cotton Candy
#ffbcd9
#ffbcd9
Process Yellow
#ffef00
#ffef00
Yellow
#ffff00
#ffff00
Organic
Colors that feel authentic and natural in the sense that they look like natural materials such as wood. This includes most browns and some greens, oranges and yellows.Hibiscus Leaf
#0c703a
#0c703a
Taupe
#483c32
#483c32
Vert De Gris
#54776e
#54776e
Lettuce
#59ad12
#59ad12
Walnut Brown
#5c5248
#5c5248
Dark Brown
#5d4033
#5d4033
Wenge
#645452
#645452
Kobicha
#6b4423
#6b4423
Russet
#80461b
#80461b
Raw Umber
#826644
#826644
Smokey Topaz
#832a0d
#832a0d
Burnt Umber
#8a3324
#8a3324
Moss Mint
#93ba98
#93ba98
Chestnut
#954535
#954535
Dull Olive Green
#9dbc9a
#9dbc9a
Beaver
#9f8170
#9f8170
Dirt Leaf
#a08c45
#a08c45
Wood Brown
#c19a6b
#c19a6b
Old Cheese Yellow
#c4c45a
#c4c45a
Peru
#cd853f
#cd853f
Cocoa Brown
#d2691e
#d2691e
Tan
#d2b48c
#d2b48c
Buff
#daa06d
#daa06d
Desert Sand
#edc9af
#edc9af
Beige
#f5f5dc
#f5f5dc
Cream Soup
#f6fed5
#f6fed5
Dirt Yellow
#fadfad
#fadfad
Honey
#faefae
#faefae
Classic
Colors that were historically popular or common including those that have some meaning to a culture.Bottle Green
#006a4e
#006a4e
Vivid Turquoise
#06cfe5
#06cfe5
True Navy
#102030
#102030
Old Blue
#1f97b2
#1f97b2
Classic Sky
#28b2c1
#28b2c1
Imperial Aubergine
#32022d
#32022d
Pea Soup
#53d379
#53d379
Mahogany
#570517
#570517
Classic Brown
#5c5a4a
#5c5a4a
Fig Red
#653043
#653043
Mulberry
#773676
#773676
Paris Mint
#badcc4
#badcc4
Baby Blue
#c3e7fd
#c3e7fd
London Red
#c52a26
#c52a26
Goldenrod
#daa520
#daa520
Chartreuse
#dfff00
#dfff00
Vermilion
#e34234
#e34234
Citrine
#e4d00a
#e4d00a
Turquoise Eggshell
#e8fff5
#e8fff5
Rose Pastel
#e9335f
#e9335f
Technicolor Red
#ee4335
#ee4335
Cameo Pink
#efbbcc
#efbbcc
Robin Egg
#f3e5ab
#f3e5ab
Robin Egg
#f3e5ab
#f3e5ab
French Bubblegum
#fb99a1
#fb99a1
Doll Pink
#fd3887
#fd3887
Diverse
The use of multiple colors to represent variety and diversity. This calls for medium colors that are highly saturated but somewhat dark.Maximum Sky Blue
#00cde8
#00cde8
Off Black
#030303
#030303
Maximum Cyan
#049ae3
#049ae3
Maximum Green
#06654b
#06654b
Maximum Turquoise
#1ad0b3
#1ad0b3
Electric Blueberry
#2100ff
#2100ff
Glossy Sapphire
#2348d3
#2348d3
Witchwater
#63008a
#63008a
Glossy Cocoa
#663c34
#663c34
Glossy Apple
#a71224
#a71224
Maximum Tomato
#c10c28
#c10c28
Deep Cherry
#d10000
#d10000
Maximum Red
#d92121
#d92121
Deep Sunflower
#ded600
#ded600
Glossy Rose
#e62e79
#e62e79
Sweet Mustard
#fad018
#fad018
Maximum Yellow
#fbac12
#fbac12
Deep Salmon
#fd6757
#fd6757
Hot Pink
#ff0063
#ff0063
Magenta
#ff00ff
#ff00ff
Medium Orange
#ff4500
#ff4500
Electric Flamingo
#ff5c7c
#ff5c7c
Conversion & Visibility
Logos aren't necessarily designed for brand recognition and image. For example, a restaurant with a logo that is simply designed to attract the eye of passing tourists in a tourist district. Where commerce is transactional, logos may use exceedingly bright colors and high contrast pairings such as complementary colors.Bright Blue
#00f6ff
#00f6ff
Neon Mint
#00ffa0
#00ffa0
Neon Seafoam
#05ff7f
#05ff7f
Neon Blue Raspberry
#15fde8
#15fde8
Neon Cyan
#44f8ff
#44f8ff
Bright Green
#4ff68c
#4ff68c
Highlighter Blue
#54e3fc
#54e3fc
Electric Purple
#a7089e
#a7089e
Highlighter Yellow
#d6ff00
#d6ff00
Deep Neon Orange
#eaa706
#eaa706
Bright Yellow
#f3ff12
#f3ff12
Electric Strawberry
#f42e61
#f42e61
Deep Neon Red
#fb1b38
#fb1b38
Highlighter Pink
#fd1e80
#fd1e80
Red
#ff0000
#ff0000
Bright Red
#ff0004
#ff0004
Electric Crimson
#ff003f
#ff003f
Neon Rose
#ff0080
#ff0080
Neon Bubblegum
#ff2267
#ff2267
Neon Lemon
#fff126
#fff126