Art Direction | Audio Design |
Brand Guidelines - developing design specifications for a brand | Brand Tone of Voice - capturing the spirit of a brand in your work |
Branding | Color Theory - working knowledge of color composition and perceptions |
Competitive Landscape / Trend Awareness | Copywriting |
Corporate Identity - brand colors / logos | Creative Campaigns |
Creative Direction | Creative Thinking - coming up with nonobvious ideas |
Creative Vision - pitching a vision for future designs such as a corporate identity | Cross-functional Work - collaborating with business, technology, operations etc.. |
Customer Advocacy - working with customers to improve designs | Data Visualization |
Design Analysis - developing all the knowledge artifacts that go into a design such as client requirements | Design Concept - developing high level design proposals |
Design Documentation | Design Principles |
Design Quality - refined work that demonstrates mastery and diligence | Design Research - developing data to support design decisions |
Design Reviews / Critiques | Design Software / Platforms e.g. Creative Cloud |
Developing Design Assets - working from abstract concepts to produce valuable designs | Digital Design - graphics and interfaces in a digital environment such as a mobile app |
Drawing Skills | Feasibility Studies |
Graphic Design | Iconography - developing meaningful visual symbols |
Ideation - pitching ideas and concepts | Illustration |
Interior Design | Layout & Composition |
Leading Design Teams | Managing Projects / Meeting Deadlines |
Market Research / User Research | Mobile App Design |
Modeling / Rendering 3D | Motion Graphics |
Multimedia Design | Photo Editing e.g. Photoshop |
Photography | Prototypes / Mockups |
Sketches | Storytelling |
Typography | User Experience |
User Interface Design | User Testing |
Video Editing | Visual Communication |
Visual Thinking - a foundational design talent | Web Design |
