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top   »  business   »  business models   »  retail   »  flagship

What is a Flagship?

 , updated on December 08, 2016
A flagship is a lead product or service that exemplifies a company or brand. They are typically designed with care to be a cornerstone of a brand's image and reputation.
The term flagship is also used for a retail location that is considered the best that a company has to offer. In many cases, an international brand will open a flagship in each major country it serves.
Flagship retail locations are considerably bigger than a typical location and are often located in a prestigious area. Some have unique architecture that become landmarks of a neighborhood. They are used to showcase the retailer to customers, suppliers and the media. Flagships are often of interest to enthusiasts of a product or brand as they may offer test products, unique services and rare items that can't be found elsewhere.
Overview: Flagship
TypeMarketing
DefinitionA product or location that is designed to represent the best of a company or brand.
Related ConceptsPromotion Strategy
Branding
Marketing

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