Next: Product Management
Work with product development teams to begin planning the go-to-market strategy of upcoming products.
Identify and analyze target markets, competition, customer perceptions and needs.
Developing a unique value proposition and identity for products.
The brand identity of products.
Managing packaging design.
Developing a pricing strategy and managing day-to-day price competitiveness.
Planning and executing the launch and initial promotion of a product.
Develop promotional content.
Coordinate consistent messaging around the brand and product features, functions and competitive differentiators.
Create powerful narratives that capture the emotional, social and logical appeal of a product.
Messaging such as advertising and influencer marketing designed to promote products.
Product and feature adoption campaigns.
Coordinated and integrated activities designed to promote and sell a product. For example, increasing production, decreasing price and increasing advertising as part of a sales campaign.
Support sales management including things like sales collaterals, training and promotional campaigns to drive sales.
Event related promotion such as booths at conferences.
Develop and support sales partners.
Develop and provide promotional support for sales channels such as retail and ecommerce.
Work with cross-functional teams to plan and execute growth strategies such as entering new markets.