Product Development
Work with product development teams to begin planning the go-to-market strategy of upcoming products.
Market Research
Identify and analyze target markets, competition, customer perceptions and needs.
Product Positioning
Developing a unique value proposition and identity for products.
Product Identity
The brand identity of products.
Product Packaging
Managing packaging design.
Product Pricing
Developing a pricing strategy and managing day-to-day price competitiveness.
Go-to-market
Planning and executing the launch and initial promotion of a product.
Promotional Content
Develop promotional content.
Product Messaging
Coordinate consistent messaging around the brand and product features, functions and competitive differentiators.
Product Storytelling
Create powerful narratives that capture the emotional, social and logical appeal of a product.
Product Promotion
Messaging such as advertising and influencer marketing designed to promote products.
Product Adoption
Product and feature adoption campaigns.
Marketing Campaigns
Coordinated and integrated activities designed to promote and sell a product. For example, increasing production, decreasing price and increasing advertising as part of a sales campaign.
Sales Management
Support sales management including things like sales collaterals, training and promotional campaigns to drive sales.
Events
Event related promotion such as booths at conferences.
Sales Partnerships
Develop and support sales partners.
Sales Channels
Develop and provide promotional support for sales channels such as retail and ecommerce.
Growth Marketing
Work with cross-functional teams to plan and execute growth strategies such as entering new markets.
