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20+ Types of Product Marketing

John Spacey, October 02, 2017

Product marketing is the promotion, distribution, pricing and sales of products. This is often separated from the process of product development and product management that researches, develops and launches new products and product improvements. The following are common elements of product marketing.

Advertising	Branding
Customer Experience	Customer-Focus
Distribution	Market Fit
Market Research	Market-Focus
Marketing Metrics	Niche Products
Pricing	Product Awareness
Product Benefits	Product Class
Product Culture	Product Depth
Product Development	Product Differentiation
Product Economics	Product Extension
Product Management	Product Variety
Product-Focus	Promotion
Sales

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