Promotion
The process of generating demand for a brand, product or service.Branding
Developing a valuable identity that customers can recognize in a crowded market.Advertising
Paying to reach your target audience with a message.Direct Marketing
Reaching customers directly person-to-person or using digital tools such as email.Social Media Marketing
Direct marketing conducted using social media.Content Marketing
Developing content and media such as promotional videos to attract customer attention.Alliance Marketing
Marketing that makes use of partnerships. For example, an agreement that a partner will promote and distribute your products in a foreign market.In-Store Marketing
Promoting products where they are sold using in-store events, displays and promotions such as coupons.Showrooms
Physical locations designed to promote a brand to customers and influencers such as the media.Price
The process of setting competitive prices or prices that maximize revenue based on the willingness to pay of customers.Customary Pricing
Prices based on customer expectations such as sticky prices.Flat Pricing
Challenge complex variable pricing with a flat price that can be more easily communicated and sold. For example, a telecom company that offers a flat rate internet access plan without extra fees for data usage.Price Discrimination
Finding ways to charge price sensitive customers less and price insensitive customers more. For example, a coupon that budget sensitive customers are more likely to find and use.Competitive Pricing
Keeping an eye on the prices of the competitive across different markets and channels to adjust prices to be competitive.Revenue Management
Selling every item at a unique price based on demand, competition and what you know about the customer. Revenue management is commonly used for inventory that expires such as a seat on a flight or stay in a hotel room.Negotiation
The process of negotiating price and terms with customers to close a deal.Place
The process of reaching the customer to sell to them and deliver products and services.Retail
Reaching the customer with a physical location.Ecommerce
Selling and/or delivering products and services electronically.Value Added Reseller
Selling to partners who add value to your products. For example, a bicycle tire manufacturer who sells to a bicycle manufacturer.Distribution Partners
Developing partners who distribute your products such as a retailer, franchisee, wholesaler or ecommerce seller.Product
Developing and improving products and services.Market Research
The work of understanding customer needs, competitive advantage and markets in your industry.Innovation
Using creativity and experimentation techniques to develop products, services and experiences that are a significant improvement over the state of the art.Business Models
Developing ways to capture value.Lead Users
Engaging customers who are pushing your products to their limits to help you develop products. For example, engaging professional snowboarders to help design snowboards.Product Differentiation
Developing a unique position for products that serves customer needs and stands out against the competition.Premiumization
Finding ways to improve the quality of products and services to command a premium price on the market.Design
Product development is often a process of design that requires creative insight. For example, designing a mobile device that customers view as stylish and refined.People
Marketing based on person-to-person interactions with the customer.Sales
The process of identifying your target market, engaging them and closing deals.Customer Relationships
Maintaining a positive and productive relationship with customers to continue to sell to them and generate positive word of mouth.Customer Service
Any person-to-person exchange with a customer can be considered marketing. For example, the service on an airline is key to its brand image, reputation and customer satisfaction.Customer Experience
Customer experience is the process of extending marketing to every interaction with the customer including elements such as the usability of products and services.| Overview: Marketing Examples | ||
Type | ||
Definition | The process of developing, promoting, pricing, selling and delivering products and services. | |
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