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29 Examples of Marketing

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Marketing is the process of developing, promoting, pricing, selling and delivering products and services. The following are common examples of marketing.


The process of generating demand for a brand, product or service.


Developing a valuable identity that customers can recognize in a crowded market.


Paying to reach your target audience with a message.

Direct Marketing

Reaching customers directly person-to-person or using digital tools such as email.

Social Media Marketing

Direct marketing conducted using social media.

Content Marketing

Developing content and media such as promotional videos to attract customer attention.

Alliance Marketing

Marketing that makes use of partnerships. For example, an agreement that a partner will promote and distribute your products in a foreign market.

In-Store Marketing

Promoting products where they are sold using in-store events, displays and promotions such as coupons.


Physical locations designed to promote a brand to customers and influencers such as the media.


The process of setting competitive prices or prices that maximize revenue based on the willingness to pay of customers.

Customary Pricing

Prices based on customer expectations such as sticky prices.

Flat Pricing

Challenge complex variable pricing with a flat price that can be more easily communicated and sold. For example, a telecom company that offers a flat rate internet access plan without extra fees for data usage.

Price Discrimination

Finding ways to charge price sensitive customers less and price insensitive customers more. For example, a coupon that budget sensitive customers are more likely to find and use.

Competitive Pricing

Keeping an eye on the prices of the competitive across different markets and channels to adjust prices to be competitive.

Revenue Management

Selling every item at a unique price based on demand, competition and what you know about the customer. Revenue management is commonly used for inventory that expires such as a seat on a flight or stay in a hotel room.


The process of negotiating price and terms with customers to close a deal.


The process of reaching the customer to sell to them and deliver products and services.


Reaching the customer with a physical location.


Selling and/or delivering products and services electronically.

Value Added Reseller

Selling to partners who add value to your products. For example, a bicycle tire manufacturer who sells to a bicycle manufacturer.

Distribution Partners

Developing partners who distribute your products such as a retailer, franchisee, wholesaler or ecommerce seller.


Developing and improving products and services.

Market Research

The work of understanding customer needs, competitive advantage and markets in your industry.


Using creativity and experimentation techniques to develop products, services and experiences that are a significant improvement over the state of the art.

Business Models

Developing ways to capture value.

Lead Users

Engaging customers who are pushing your products to their limits to help you develop products. For example, engaging professional snowboarders to help design snowboards.

Product Differentiation

Developing a unique position for products that serves customer needs and stands out against the competition.


Finding ways to improve the quality of products and services to command a premium price on the market.


Product development is often a process of design that requires creative insight. For example, designing a mobile device that customers view as stylish and refined.


Marketing based on person-to-person interactions with the customer.


The process of identifying your target market, engaging them and closing deals.

Customer Relationships

Maintaining a positive and productive relationship with customers to continue to sell to them and generate positive word of mouth.

Customer Service

Any person-to-person exchange with a customer can be considered marketing. For example, the service on an airline is key to its brand image, reputation and customer satisfaction.

Customer Experience

Customer experience is the process of extending marketing to every interaction with the customer including elements such as the usability of products and services.
Overview: Marketing Examples
The process of developing, promoting, pricing, selling and delivering products and services.
Related Concepts


This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Penetration Pricing
Personal Selling
Premium Pricing
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Sales Development
Sales Strategy
Scarcity Marketing
Soft Selling
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
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