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36 Examples of Packaging Design

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Packaging design is the graphical, informational and functional design of packaging. The graphics of a package represent brand and product positioning and can influence sales and perceptions of quality. Likewise, information on packaging can increase sales and reduce customer dissatisfaction issues by explaining how to use a product including its limitations. The functional design of packaging includes protecting the product and usability for the customer such as a package that can be resealed. The following are common elements of package design.
Closure mechanism
Counterfeiting prevention
Design for merchandising
Design for security
Design for storage
Design for transport
Design to cost
Easy to open
Environmental impact
Form factor
Legal disclosures
Look & feel
Material selection
Package resilience
Package usability
Packaging accessories
Packaging inserts
Packaging testing
Product information
Product name
Product positioning
Product variant
Promotional variations
Regulatory compliance
Safety warnings
Sales pitch
Seals & certifications
Seasonal variations
Surface finishes
Tampering prevention
Unboxing experience
Weight considerations
Form factor is the type of package such as a box or bottle.


Packaging design is a cross-functional effort that includes graphical, marketing, informational, structural, compliance and functional considerations.


Packaging design includes elements of graphical design, marketing and engineering whereby products are design to sell and represent a brand but also are functional.
Next: Product Design
More about product design:
Customer Experience
Design Considerations
Design For Logistics
Design Philosophy
Design Principles
Design Thinking
Design To The Edges
Fit For Purpose
Human Factors
Look And Feel
Modular Products
Naive Design
Niche Products
Packaging Design
Parallel Design
Principle Of Least Astonishment
Product Design
Product Development
Product Experience
Product Identity
Product Quality
Reliability Engineering
Sustainable Design
Types Of Design
User Experience Design
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