36 Examples of Packaging Design

John Spacey, updated on February 21, 2024

Packaging design is the graphical, informational and functional design of packaging. The graphics of a package represent brand and product positioning and can influence sales and perceptions of quality. Likewise, information on packaging can increase sales and reduce customer dissatisfaction issues by explaining how to use a product including its limitations. The functional design of packaging includes protecting the product and usability for the customer such as a package that can be resealed. The following are common elements of package design.

Branding	Closure mechanism
Counterfeiting prevention	Design for merchandising
Design for security	Design for storage
Design for transport	Design to cost
Easy to open	Environmental impact
Form factor	Legal disclosures
Look & feel	Material selection
Package resilience	Package usability
Packaging accessories	Packaging inserts
Packaging testing	Printing
Product information	Product name
Product positioning	Product variant
Promotional variations	Regulatory compliance
Resealability	Safety warnings
Sales pitch	Seals & certifications
Seasonal variations	Shelf-life
Surface finishes	Tampering prevention
Unboxing experience	Weight considerations

Form factor is the type of package such as a box or bottle.

Overview

Packaging design is a cross-functional effort that includes graphical, marketing, informational, structural, compliance and functional considerations.

Summary

Packaging design includes elements of graphical design, marketing and engineering whereby products are design to sell and represent a brand but also are functional.