
Branding | Closure mechanism |
Counterfeiting prevention | Design for merchandising |
Design for security | Design for storage |
Design for transport | Design to cost |
Easy to open | Environmental impact |
Form factor | Legal disclosures |
Look & feel | Material selection |
Package resilience | Package usability |
Packaging accessories | Packaging inserts |
Packaging testing | Printing |
Product information | Product name |
Product positioning | Product variant |
Promotional variations | Regulatory compliance |
Resealability | Safety warnings |
Sales pitch | Seals & certifications |
Seasonal variations | Shelf-life |
Surface finishes | Tampering prevention |
Unboxing experience | Weight considerations |
Overview
Packaging design is a cross-functional effort that includes graphical, marketing, informational, structural, compliance and functional considerations.
Summary
Packaging design includes elements of graphical design, marketing and engineering whereby products are design to sell and represent a brand but also are functional.