Mission & vision
Brand storytelling and messaging
Brand voice and tone
Establishing brand recognition, awareness and image
Brand measurement & optimization
Visual IdentityDeveloping a unique visual personality for a brand in a crowded market. This is typically captured in a document known as brand guidelines that is used to align visual identity across everything a firm does. The following are common elements of visual identity.
Typical brand development deliverables include brand strategies, brand guidelines, brand designs, brand collaterals and elements of visual branding such as logo design.Next: Brand Analysis
Taglines and slogans