71 Useful Marketing Theories

Marketing is the art and science of selling. This includes the process of market research, product development, branding, go-to-market, pricing, promotion, distribution, customer experience and sales. Marketing theories are first principles and methods that are foundational concepts in these professions and pursuits. The following marketing theories are mostly weird concepts that only marketing teams use. They are selected to be useful in achieving marketing goals.

Above The Line	Active Silence
Added Value	Attention Economics
Bargaining Power	BATNA
Behavioral Targeting	Below The Line
Benchmark Price	Bespoke
Bliss Point	Bogey
Brand Awareness	Brand Culture
Brand Recognition	Bricks And Clicks
Buyer Persona	Call To Action
Channel Conflict	Choice Architecture
Club Theory	Competitive Market
Competitive Parity	Complementary Goods
Complex Sales	Cross-Selling
Customer Journey	Decoy Effect
Economies Of Scale	Economies Of Scope
Experience Economy	Fear Of Missing Out
First-Mover Advantage	Hard Selling
Inferior Good	Long Tail
Market Position	Market Price
Market Saturation	Mere Exposure Effect
Message Framing	Nudge Theory
Peak Experiences	Penetration Pricing
Perfect Competition	Predatory Pricing
Premiumisation	Price Discrimination
Price Points	Price Sensitivity
Price Skimming	Price Umbrella
Pricing Power	Product Diffusion
Puffery	Relative Price
Retargeting	Sales Objections
Scarcity Marketing	Selling Points
Sensory Analysis	Serviceable Available Market
Six Degrees Of Separation	Soft Selling
Sticky Prices	Substitution Price
Target Audience	Target Market
Through The Line	Top Of Mind
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71 Useful Marketing Theories

Marketing Theory

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