Marketing Theory Sitemap
John Spacey, March 03, 2020
Marketing is the art and science of selling. This includes the process of market research, product development, branding, go-to-market, pricing, promotion, distribution, customer experience and sales. Marketing theories are first principles and methods that are foundational concepts in these professions and pursuits. The following marketing theories are mostly weird concepts that only marketing teams use. They are selected to be useful in achieving marketing goals.
Marketing TheoryThis is the complete list of articles we have written about marketing theory.
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