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72 Examples of Marketing Management

Marketing management is the direction and control of marketing efforts. This is a broad field that can include business development, branding, product development, product management, promotion, pricing, distribution, customer experience and sales. The following are common roles, responsibilities and functional areas of marketing management.
Account Planning
Audience Analysis
Awareness of Competition
Awareness of Customer Needs / Customer Perceptions
Awareness of Trends
Brand / Product Positioning
Brand Goals
Brand Initiatives
Brand Planning
Business Development
Campaign Tracking
Channel Partners
Collaboration With Product Managers
Collaboration With Sales
Competitive Insights
Consumer / Shopper Insights
Consumer Research
Content Strategy
Coordination with Business Operations / Supply Chain
Coordination with Marketing Operations
Creative Direction / Strategy
Cross-functional Marketing Plans
Customer Advocacy Programs
Customer Analysis
Customer Engagement
Customer Experience
Customer Retention
Customer Segmentation / Target Customers
Digital Marketing / Advertising
Ecommerce Initiatives
Event Strategy / Event Planning
Go-to-market Strategy
Identifying / Prioritizing Opportunities
In-store Initiatives
Influencer Relations
Managing / Expanding Marketing Channels
Managing Advertising / Creative Partners
Market Goals
Market Research
Market Share
Marketing Analytics
Marketing Budgets
Marketing Campaigns
Marketing Collaterals
Marketing Innovation
Marketing Objectives
Marketing Offers
Marketing Strategy
Media Planning
Media Relations
Merchandising Programs / Materials
Metrics & Reporting
Performance Analysis
Pricing Strategy
Product Development
Product Management
Project Sponsorship / Project Management
Promotion Planning
Public Relations
Quality Improvement
Return on Investment (ROI)
Revenue / Profit
Rewards Programs
Sales Planning
Sampling Strategy & Operations
Social Media Marketing
Strategy & Business Planning
Supporting Sales
Tactical Marketing Plans / Execution
Timelines & Schedules


This is the complete list of articles we have written about marketing.
Above The Line
Absolute Advantage
Active Customers
Active Users
Added Value
Adoption Lifecycle
Advertising Strategy
Algorithmic Pricing
Alliance Marketing
Attribution Marketing
Augmented Reality
Backward Invention
Barriers To Entry
Below The Line
Bliss Point
Brand Awareness
Brand Engagement
Brand Identity
Brand Loyalty
Brand Recall
Bricks And Clicks
Business Operations
Business Principles
Business Strategy
Buyer Persona
Call To Action
Channel Conflict
Channel Management
Channel Strategy
Channel Structure
Churn Rate
Competitive Threat
Complex Sales
Conversion Rate
Corporate Governance
Cost Leadership
Cost Per Lead
Customer Advocacy
Customer Analysis
Customer Dissatisfaction
Customer Experience
Customer Interactions
Customer Issues
Customer Journey
Customer Loyalty
Customer Marketing
Customer Motivation
Customer Relationships
Customer Service
Customer Value
Demand Generation
Digital Channels
Digital Marketing
Direct Marketing
Drip Marketing
Figure Of Merit
Flat Pricing
Gross Margin
In-Store Marketing
Lifestyle Brand
Market Analysis
Market Environment
Market Intelligence
Market Power
Market Price
Market Research
Market Research Analysis
Marketing Automation
Marketing Benchmarks
Marketing Campaign
Marketing Channel
Marketing Communications
Marketing Costs
Marketing Economics
Marketing Experimentation
Marketing Metrics
Marketing Mix
Marketing Plan
Marketing Principles
Marketing Strategy
Marketing Strategy
Marketing Technology
Marketing Theory
Media Planning
Penetration Pricing
Personal Selling
Premium Pricing
Price Discrimination
Price Economics
Price Leadership
Price Points
Price Sensitivity
Price Skimming
Price War
Pricing Objectives
Pricing Power
Product Development
Product Differentiation
Product Identity
Product Launch
Product Management
Product Quality
Promotion Strategy
Public Relations
Pull Strategy
Relationship Marketing
Sales Development
Sales Strategy
Scarcity Marketing
Soft Selling
Switching Barriers
Target Market
Test Marketing
Through The Line
Time To Market
Traditional Marketing
Variable Pricing
Visual Merchandising
Wallet Share
Word Of Mouth
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Marketing Management

The common types of marketing management.

Demand Generation

A definition of demand generation with examples.

Marketing Definition

The definition of marketing with examples.

Media Management

An overview of media management with examples.

Marketing Operations

The definition of marketing operations with examples.

Brand Management Examples

An overview of brand management with examples.


A list of key marketing strategies.

Brand Values

An overview of brand values with a list of examples.

Brand Recognition vs Brand Awareness

The difference between brand recognition and awareness explained.

Customer Service Quality

An overview of customer service quality with examples.

Marketing Environment

An overview of the marketing environment with examples.

Customer Interactions

An overview of customer interactions with examples.

Service Experience Examples

An overview of service experience with examples.

Customer Issues

A list of common customer issues.

Marketing Principles

An overview of the 7 marketing principles with examples of each.

Types Of Brand

A list of common types of brand.

Brand Voice

An overview of brand voice with examples.

Sales Strategy

A list of sales strategies.

Advertising Industry

An overview of the advertising industry with examples.
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