Substitutes
Things that act as substitutes such as raisins displayed in the fresh fruit section.Complementary Items
Things that work together such as batteries and toys.Contrast
Something that completely stands out may sell well because it gets noticed. Supermarkets in Canada have had some success selling hockey sticks in the winter placed in food aisles.Popular Items
Placing popular items, such as a best selling book, in multiple places.Themes
Themed sections such as healthy snacks that include things from different categories such as dairy and vegetables.Priority
Things that are a corporate priority such as applications for a store credit card may be placed next to popular items.Impulse Items
Things that people commonly buy on a whim such as candy may be placed at high traffic locations and at the check out.Ecommerce
Ecommerce sites often track which items are frequently purchased together and display them as recommendations.Experiments
Displaying things in close proximity as an a/b test.| Overview: Cross Merchandising | ||
Type | Merchandising | |
Definition | The placement of goods from different categories together. | |
Related Concepts | Complementary GoodsMerchandising MarketingA/B TestingRetail | |
