Cross merchandising is the placement of goods from different categories together. It is typically designed to increase sales and improve customer experience by making it easy to find things. The following are common types of cross merchandising.
SubstitutesThings that act as substitutes such as raisins displayed in the fresh fruit section.
Complementary ItemsThings that work together such as batteries and toys.
ContrastSomething that completely stands out may sell well because it gets noticed. Supermarkets in Canada have had some success selling hockey sticks in the winter placed in food aisles.
Popular ItemsPlacing popular items, such as a best selling book, in multiple places.
ThemesThemed sections such as healthy snacks that include things from different categories such as dairy and vegetables.
PriorityThings that are a corporate priority such as applications for a store credit card may be placed next to popular items.
Impulse ItemsThings that people commonly buy on a whim such as candy may be placed at high traffic locations and at the check out.
EcommerceEcommerce sites often track which items are frequently purchased together and display them as recommendations.
ExperimentsDisplaying things in close proximity as an a/b test.
This is the complete list of articles we have written about visual merchandising.
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