A-Z Popular Blog Metrics Search »
Management Metrics

Marketing Metrics

Types Of Metrics

16 Types of Business Benchmark

 , updated on
A business benchmark is a standard measure that can be used to compare results to your industry or competition. They are based on business metrics that can be calculated internally and compared to industry statistics or competitive intelligence. In many cases, governments publish benchmarks for small business. Benchmarks are also available from industry associations and primary sources such as the annual reports of a competitor. The following are common types of business benchmark.


Basic financial information such as cost of capital and margins.


Benchmarking costs in a particular category such as customer acquisition cost.


Customer satisfaction and similar metrics that measure the customer experience.


Employee turnover and satisfaction.


Labor productivity related metrics such as revenue per employee.

Products & Services

Comparisons of product performance such as a figure of merit.


Brand metrics such as brand awareness.


Quality metrics such as product ratings.

Customer Service

Customer service metrics such as first response time.


Sales metrics such as market share or churn rate.


Operational efficiency indicators such as cost per unit or process cycle times.


Metrics related to the management or efficiency of facilities such as the energy efficiency of a data center.


Infrastructure performance such as the latency of a network connection to a data center.


In industries such as construction where projects are a primary business capability, project metrics such as return on investment may be compared.


Risk benchmarks such as levels of risk exposure.


Sustainability metrics that look at waste, resource efficiency or community impact.
Overview: Business Benchmarks
A standard measure that can be used to compare results to your industry or competition.
Related Concepts


This is the complete list of articles we have written about metrics.
Brand Metrics
Budget Variance
Business Metrics
Business Benchmark
Capability Rate
Cost Effectiveness
Customer Metrics
Cycle Time
Error Rate
Innovation Metrics
IT Metrics
Marketing Metrics
Experiment Cycle Time
Process Metrics
Project Metrics
Quality Metrics
Response Time
Labor Productivity
Sales Metrics
Time To Market
Turnaround Time
Net Present Value
Vanity Metrics
New Revenue Rate
Payback Period
Return On Investment
Revenue Per Employee
Time To Volume
More ...
If you enjoyed this page, please consider bookmarking Simplicable.


A few examples of benchmarking.

Benchmarking Definition

A definition of benchmarking.

Internal Benchmarking

The common types of internal benchmarking.

Baseline vs Benchmark

The difference between a baseline and a benchmark.

Functional Benchmarking

A definition of functional benchmarking with examples.

Best In Class

A definition of best in class with examples.

Competitive Benchmarking

A definition of competitive benchmarking with examples.

Cycle Time

A definition of cycle time with examples.

Market Share Analysis

A guide to market share analysis with examples.

Business Metrics

A list of common business metrics.

Innovation Metrics

How to measure innovation including early stage, late stage and overall program metrics.

Marketing Metrics

A list of common ways to measure marketing results.

Productivity Metrics

A list of common productivity metrics.

Performance Metrics

A list of common performance metrics for businesses, programs and employees.

Management Metrics

A list of common management metrics.

Business Goals

The common types of measurable business goal with examples.

Status Report

An overview of status report with full examples.

Management Accounting Definition

A comprehensive overview of management accounting.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map