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16 Types of Business Benchmark

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A business benchmark is a standard measure that can be used to compare results to your industry or competition. They are based on business metrics that can be calculated internally and compared to industry statistics or competitive intelligence. In many cases, governments publish benchmarks for small business. Benchmarks are also available from industry associations and primary sources such as the annual reports of a competitor. The following are common types of business benchmark.

Financial

Basic financial information such as cost of capital and margins.

Costs

Benchmarking costs in a particular category such as customer acquisition cost.

Customer

Customer satisfaction and similar metrics that measure the customer experience.

Employees

Employee turnover and satisfaction.

Productivity

Labor productivity related metrics such as revenue per employee.

Products & Services

Comparisons of product performance such as a figure of merit.

Brand

Brand metrics such as brand awareness.

Quality

Quality metrics such as product ratings.

Customer Service

Customer service metrics such as first response time.

Sales

Sales metrics such as market share or churn rate.

Operations

Operational efficiency indicators such as cost per unit or process cycle times.

Facilities

Metrics related to the management or efficiency of facilities such as the energy efficiency of a data center.

Infrastructure

Infrastructure performance such as the latency of a network connection to a data center.

Projects

In industries such as construction where projects are a primary business capability, project metrics such as return on investment may be compared.

Risk

Risk benchmarks such as levels of risk exposure.

Sustainability

Sustainability metrics that look at waste, resource efficiency or community impact.
Overview: Business Benchmarks
Type
Definition
A standard measure that can be used to compare results to your industry or competition.
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This is the complete list of articles we have written about metrics.
Brand Metrics
Budget Variance
Business Metrics
Business Benchmark
Capability Rate
Cost Effectiveness
Customer Metrics
Cycle Time
CAC
Efficiency
CLV
Error Rate
Innovation Metrics
IT Metrics
Marketing Metrics
Experiment Cycle Time
Process Metrics
Productivity
Growth
Project Metrics
Quality Metrics
Response Time
Labor Productivity
Sales Metrics
Throughput
MTBF
Time To Market
MRR
Turnaround Time
Net Present Value
Vanity Metrics
New Revenue Rate
Payback Period
Return On Investment
Revenue Per Employee
Time To Volume
More ...
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Benchmarking

A few examples of benchmarking.

Benchmarking Definition

A definition of benchmarking.

Internal Benchmarking

The common types of internal benchmarking.

Baseline vs Benchmark

The difference between a baseline and a benchmark.

Functional Benchmarking

A definition of functional benchmarking with examples.

Best In Class

A definition of best in class with examples.

Competitive Benchmarking

A definition of competitive benchmarking with examples.

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