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What are Vanity Metrics?

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Vanity metrics are measurements and calculations that are designed to be impressive as opposed to actionable or relevant to core business goals such as revenue and operating margins. They tend to include things like page views of a website that produce big numbers that don't necessarily result in revenue. It is also common for vanity metrics to highlight a growth rate from a low starting number. As an extreme example, if the downloads of an app rise from 2 to 4 you can claim a 100% growth rate.
Overview: Vanity Metrics
Type
Business Metrics
Definition
A metric that's designed to be impressive as opposed to actionable and relevant to core business goals.
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