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What is Collective Intelligence?

 , October 03, 2015 updated on October 07, 2017
Collective intelligence is the process of generating, validating and combining ideas of a group to make decisions, solve problems or create something. The idea is that by leveraging the dispersed knowledge of a group that more creative or effective solutions can be found. Collective intelligence can also improve a group's acceptance of an idea or approach. In other words, it is more common for a group to resist change when they had no role in the decision making process leading up to the change.
Overview: Collective Intelligence
FunctionDecision Making
Problem Solving
Strategy
Change Management
ValueLeveraging the diverse knowledge of a group to improve decision making, strategy, design or problem solving. Reduces resistance to change.
Common PitfallsGroup decisions may reflect the social dynamics of the group and typically include social compromises. As a result, decisions or designs made by a group may appear to be irrational or mediocre to an independent outside observer.

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Cite »

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The observation that groups may make collective decisions that are viewed as wrong or irrational by each individual member of the group.

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