| John Spacey, October 03, 2015 updated on October 07, 2017
Collective intelligence is the process of generating, validating and combining ideas of a group to make decisions, solve problems or create something. The idea is that by leveraging the dispersed knowledge of a group that more creative or effective solutions can be found. Collective intelligence can also improve a group's acceptance of an idea or approach. In other words, it is more common for a group to resist change when they had no role in the decision making process leading up to the change.
|Function||Decision MakingProblem SolvingStrategyChange Management|
|Value||Leveraging the diverse knowledge of a group to improve decision making, strategy, design or problem solving. Reduces resistance to change.|
|Common Pitfalls||Group decisions may reflect the social dynamics of the group and typically include social compromises. As a result, decisions or designs made by a group may appear to be irrational or mediocre to an independent outside observer. |
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