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top   »  marketing   »  product marketing   »  product development   »  sensory analysis

What is Sensory Analysis?

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Sensory analysis is the collection, modeling and analysis of data that originates with human perception and senses. It is typically used to develop and test products.
The most common example is a taste test that collects impressions of various tastes and factors such as smell. In some cases, sensory data is collected from people with no special experience who are selected to represent the target demographics of a product. In other cases, professionals such as pastry chefs are asked for their opinion.
Sensory analysis extends beyond taste and smell to aesthetic judgements and general feelings about designs and formulations. For example, the look and feel of electronics can be explored with sensory analysis.
Overview: Sensory Analysis
Type
Product Development
Design
Quality Assurance
Definition
The analysis of data that originates with human perception and senses.
Related Concepts
Product Development
Design
Quality Assurance
Market Research

Sensory Analysis

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