A-Z Popular Blog Strategy Search »
Business Strategy
Related Guides
Competitive Advantage

Related Topics
Competitive Disadvantage

Strategic Planning

7 Types of Strategic Vision

 , updated on
A strategic vision is an ambitious picture of the future that guides an organization's strategy. It is aspirational and need not be fully achievable. In other words, a strategic vision serves as a direction and purpose as opposed to a concrete goal. The following are common types of strategic vision.


A vision for the economics of a firm or industry. This includes new business models, pricing models, cost models and attention economics. For example, a solar panel firm that has a vision to reduce the cost of a product from $1000 to $50 such that demand will jump and solar will displace other forms of energy based on its superior economics.


Visions based on brand recognition, brand image and reputation. For example, a small organic beverage company with a vision to displace far larger firms to become a household name recognized by billions of consumers.

Customer Experience

A vision for your customer experience such as a theme park that envisions attractions and shows that are like stepping into a movie. Customer experience includes elements such as usability, services, design and quality.


Developing and sustaining a superior level of quality. Quality simply means that your products are fit for purpose such that they meet customers needs and delight customers based on their preferences and perceptions. For example, a sushi restaurant that seeks to reinvent fine cuisine with innovative techniques and ingredients inspired by tradition.

Competitive Advantage

A competitive advantage is something that you do better than all other competitors in a market. This often relates to the ability to change to continually reinvent your products, costs, performance, quality and customer experience. For example, a sporting good company that envisions being able to customize every product for every customer at a low cost.

Quality of Life

A vision for a better quality of life for customers, employees and communities. For example, a city with a vision for an ultra efficient transportation network that uses far less land than the current system of roads such that the city can be filled with parks and other public spaces.


A vision for a better world with stewardship of resources and resilience to risk. For example, an energy company that sees a future of energy abundance with near zero impact on ecosystems.
Overview: Strategic Vision
An ambitious picture of the future that guides an organization's strategy.
Related Concepts
If you enjoyed this page, please consider bookmarking Simplicable.

Strategic Planning

A list of techniques for developing and implementing a strategy.

Types Of Strategy

The basic types of strategy.

Change Drivers

The definition of change driver with examples.

Business Model Canvas

A complete guide to creating a business model canvas.

Key Resources

The definition of key resources with examples.

Forward Thinking

The definition of forward thinking with examples.

Agile Planning

The common types of agile planning.

Smart Goals

An overview of SMART goals with examples.


An overview of different types of plans with full examples.

Business Strategy

An extensive list of business strategies.


Examples of common business and personal values.

Risk Appetite

The common types of risk appetite.

Business Growth

The common types of business growth.

Cost Cutting

The common types of cost cutting with examples.

Business Goals

The common types of measurable business goal with examples.

Revenue Goals

Common types of revenue goals with examples.

Market Entry

The common types of market entry with an overview of advantages and disadvantages of market entry strategies.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map