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60 Types of Experience Quality

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Experience quality is the value of an experience to customers. This is a measure of customer perceptions that can be applied to diverse services including areas such as medicine, technology, travel, entertainment and hospitality. The following are common types of experience quality.
Accuracy
Atmosphere
Attention to detail
Comfort
Communication clarity
Consistency
Convenience
Customization
Deeply meaningful experiences
Ease of self-service
Ease of use
Effectiveness
Efficiency
Elements of culture & tradition
Emotional resonance
Escapism
Ethical considerations
Experiences perceived as good for people & planet
Experiences perceived as healthy
Fairness
Flexibility
Freedom of choice & action
Fun & engaging experiences
Graphic designs
Helpful service
Interior designs
Intuitiveness
Lack of errors, mistakes & defects
Learning & growth
Nature experiences
Novelty
On-time performance
Opportunities for creative expression
Opportunities for feedback
Performance
Personal attention
Personalization
Professionalism
Realism
Reliability
Respect
Responsiveness
Safety
Security
Sensation
Smell
Social environment & experience
Social status
Sound & music
Speed of service
Storytelling
Stress relief
Style
Surprise & delight
Taste
Time-savings
Transparency & information sharing
Trust & mutual respect
Value
Visual appeal

Customer Service

The quality of person-to-person interactions between customers and your employees.

Environments

The character and atmosphere of physical environments. For example, a lively restaurant with an interesting decor.

User Interfaces

The quality of user interfaces such as a website, app or game. For example, an app that is intensely engaging and useful.

Communication & Information

The quality of your communications. For example, a theme park that clearly communicates how things work so that visitors don't end up lost and confused.

Processes & Activities

The quality of customer-facing processes and activities. For example, a theme park with long lines for attractions versus a system of reservations.

Delivery

Delivery to commitments and expectations. For example, a telecom company that fixes a technical problem within a reasonable amount of time.

Adaptability

Services that adapt to situations as opposed to applying rigid policies that don't always make sense.

Empathy & Tailoring

Services that adapt to individual needs, personality, situation and mood. For example, a waiter who senses that one customer wants frequent service while another is engaged in conversation and would prefer less service.

Reliability & Consistency

An experience that is pleasantly reliable and consistent such as a train that is on time 99.9% of the time.

Competence & Diligence

Employees who are competent and diligent. For example, a doctor who is clearly knowledgeable, conscientious and methodical.

Image & Identity

The extent to which customers identify with an experience. For example, a fan of a sports team who views the team's success with a sense of personal involvement.

Engagement

Experiences that are engaging such as a concert that is intense.

Risk

Risk related elements of experience such as safety and security. For example, an amusement park that feels safe.

Tangibles

The tangible elements of an experience such as the quality of food on a flight.
Overview: Experience Quality
Type
Definition
The value of an experience to customers.
Related Concepts
Next: Service Quality
More about customer experience:
Amenities
Bliss Point
Brand Awareness
Choice Architecture
Critical To Customer
Brand Legacy
Customer Advocacy
Brand Loyalty
Customer Interactions
Branding
Customer Issues
Customer Journey
Cost Of Poor Quality
Customer Motivation
Customer Perceptions
Curiosity Drive
Customer Success
Customer Wants
Customer Convenience
Customer Expectations
Design To The Edges
End-User
Customer Is Always Right
Engagement Data
Experience Age
Experience Economy
Journey Map
Experience Goods
Lifetime Value
Feature Fatigue
Customer Marketing
High Touch
Lead Users
Customer Preferences
Customer Relationships
Customer Satisfaction
Moment Of Truth
Customer Service
Nudge Theory
Service Principles
Peak Experiences
Customer Value
Premiumisation
Quality
Service Experience
Service Quality
Experience Quality
Unboxing
Experience Sampling
Usability
User Intent
Fit For Purpose
Internal Branding
Perceived Value
Pricing
Product Design
Product Differentiation
Showrooms
Types Of Quality
More ...
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