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Media design is design that goes into the production of media. This includes design that goes into traditional media such as a theatrical production, entertainment media such as a film, digital media such as a video game and print media such as a magazine. Media design can produce commercial works such as advertising, creative works such as video games and artistic works such as films. The following are common examples of media design.
Animation Design | Art Direction | Character Design | Communication Design | Concept Art | Exhibition Design | Game Design | Graphic Design | Information Design | Motion Graphics | Production Design | Publication Design | Special Effects (SFX) | Storyboard Design | User Experience Design | Visual Effects (VFX) |
Animation DesignDesign that goes into animated content for film, television, advertising and digital media such as games.Art DirectionCreating, planning and delivering an artistic vision for a production. This is a leadership function that requires creative vision along with the ability to lead teams and manage budgets to meet deadlines.Character DesignThe development of characters for storytelling including visual identity,personality and behavioral characteristics.Communication DesignThe use of graphic design and information design for communication. This includes the design of visual identity, publications, digital environments, physical environments and messages such as marketing.Concept ArtThe use of sketches, illustrations and other art to create, develop and assess designs. Exhibition DesignThe creation of physical locations that are designed to communicate such as museum exhibits, art galleries and trade show booths.Game DesignThe design of video games and game-like digital experiences including game narrative, game mechanics and technical design.Graphic DesignThe design and production of mostly two-dimensional visuals such as branding, digital screens, print and environmental graphics. Information DesignDesigns for the organization and presentation of information. This can include information in digital environments, publications and physical spaces such as information boards at an airport.Motion GraphicsThe design of graphics that move or that are integrated into moving media such as films, games or theatrical productions.Production DesignThe design of sets, props, costumes and other things that go into media productions such as films and theatrical performances.Special Effects (SFX)The creation of visual illusions. This includes practical effects such as makeup that are physical and visual effects that are computer-generated.Storyboard DesignUsing sequences of illustrated panels to conceptualize, plan, pitch and develop media productions such as films and games.User Experience DesignThe design of things from the user perspective. Based on user-centered design goals such as user satisfaction, productivity and safety.Visual Effects (VFX)The use of digital technology for special effects and general enhancement of visuals.SummaryMedia design is a broad field that includes the design of digital, print, environmental, cultural and entertainment media and everything that goes into these productions.DiscussionUser experience design can also be used for products that aren't media related. For example, the user experience of an interface used to pilot an aircraft.Next: Production Design
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