
Ad personalization | Ad retargeting - showing ads after some interaction occurs |
Affiliate marketing | Ambient advertising - integrating ads into the physical environment such as a road |
Behavioral advertising - targeted based on user actions | Billboard advertising |
Branded content | Branded entertainment |
Branded merchandise | Branded products e.g. a shirt with a brand symbol that functions as an advertisement |
Classified ads | Contextual advertising - targeted to the media where it is placed |
Digital advertising | Direct mail |
Display advertising | Email marketing |
Event advertising | Guerilla marketing |
In-app advertising | In-game advertising |
In-store advertising | Influencer marketing |
Infomercials | Interactive advertising |
Interstitial ads - full screen ads between screens | Magazine ads |
Movie theater advertising | Native advertising |
Newspaper ads | Out of home advertising - another term for outdoor advertising such as billboards |
Outdoor advertising | Package inserts |
Podcast sponsorships | Point of sale advertising |
Pop-up ads | Print ads |
Product placement | Programmatic advertising |
Radio advertising | Referral marketing |
Remarketing | SMS marketing |
Search advertising | Social media marketing |
Sponsored content | Sponsored social media posts |
Sponsorship marketing e.g. sponsoring a cultural event | Streaming media ads |
TV commercials | Trade show displays |
Transit advertising | VR and AR advertising |
Video advertising | Virtual events |
Vlog sponsorships | Webinars |
Overview: Advertising | ||
Type | ||
Definition | The practice of paying to reach an audience with a message. | |
Related Concepts |