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56 Examples of Advertising

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Advertising is a technique of reaching an audience by paying for messages in media, physical locations such as a billboard or virtual environments such as a game. This plays a role in the economy by transmitting information about product features, prices and quality whereby it may increase competition and benefit consumers. Advertising also plays a role in monetizing and funding a wide range of things from events to television shows. The following are examples of advertising.
Ad personalization
Ad retargeting - showing ads after some interaction occurs
Affiliate marketing
Ambient advertising - integrating ads into the physical environment such as a road
Behavioral advertising - targeted based on user actions
Billboard advertising
Branded content
Branded entertainment
Branded merchandise
Branded products e.g. a shirt with a brand symbol that functions as an advertisement
Classified ads
Contextual advertising - targeted to the media where it is placed
Digital advertising
Direct mail
Display advertising
Email marketing
Event advertising
Guerilla marketing
In-app advertising
In-game advertising
In-store advertising
Influencer marketing
Interactive advertising
Interstitial ads - full screen ads between screens
Magazine ads
Movie theater advertising
Native advertising
Newspaper ads
Out of home advertising - another term for outdoor advertising such as billboards
Outdoor advertising
Package inserts
Podcast sponsorships
Point of sale advertising
Pop-up ads
Print ads
Product placement
Programmatic advertising
Radio advertising
Referral marketing
SMS marketing
Search advertising
Social media marketing
Sponsored content
Sponsored social media posts
Sponsorship marketing e.g. sponsoring a cultural event
Streaming media ads
TV commercials
Trade show displays
Transit advertising
VR and AR advertising
Video advertising
Virtual events
Vlog sponsorships
Overview: Advertising
The practice of paying to reach an audience with a message.
Related Concepts


This is the complete list of articles we have written about advertising.
Above The Line
Advertising Objectives
Advertising Industry
Advertising Strategy
Advertising Media
Ambient Advertising
Attention Economics
Attribution Marketing
Call To Action
Below The Line
Brand Awareness
Media Planning
Media Strategy
Media Vehicle
Conversion Rate
Mere Exposure Effect
Target Audience
Demand Generation
Drip Marketing
Media Goals
Nudge Theory
Through The Line
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