56 Examples of Advertising

John Spacey, updated on February 04, 2023

Advertising is a technique of reaching an audience by paying for messages in media, physical locations such as a billboard or virtual environments such as a game. This plays a role in the economy by transmitting information about product features, prices and quality whereby it may increase competition and benefit consumers. Advertising also plays a role in monetizing and funding a wide range of things from events to television shows. The following are examples of advertising.

Ad personalization	Ad retargeting - showing ads after some interaction occurs
Affiliate marketing	Ambient advertising - integrating ads into the physical environment such as a road
Behavioral advertising - targeted based on user actions	Billboard advertising
Branded content	Branded entertainment
Branded merchandise	Branded products e.g. a shirt with a brand symbol that functions as an advertisement
Classified ads	Contextual advertising - targeted to the media where it is placed
Digital advertising	Direct mail
Display advertising	Email marketing
Event advertising	Guerilla marketing
In-app advertising	In-game advertising
In-store advertising	Influencer marketing
Infomercials	Interactive advertising
Interstitial ads - full screen ads between screens	Magazine ads
Movie theater advertising	Native advertising
Newspaper ads	Out of home advertising - another term for outdoor advertising such as billboards
Outdoor advertising	Package inserts
Podcast sponsorships	Point of sale advertising
Pop-up ads	Print ads
Product placement	Programmatic advertising
Radio advertising	Referral marketing
Remarketing	SMS marketing
Search advertising	Social media marketing
Sponsored content	Sponsored social media posts
Sponsorship marketing e.g. sponsoring a cultural event	Streaming media ads
TV commercials	Trade show displays
Transit advertising	VR and AR advertising
Video advertising	Virtual events
Vlog sponsorships	Webinars