Demand Risk
Failure to generate demand for a product launch and other risks related to demand.Operational Risk
Operational risk such as a delayed product launch due to production issues.Price Risk
Price risks such as a new product launch that sparks a price war with a competitor.Customer Experience
Customer experience issues such as a product with poor usability.Quality Risk
Poor quality. This can occur due to requirements, non-functional requirements, design, testing or quality control failures.Brand Risk
A product that reflects poorly on your brand. This can occur due to customer experience and quality issues. Alternatively, it can be a product that simply doesn't appeal to your customers such that it impacts your brand image. For example, a snowboarding brand that alienates customers with a line of ski wear.Inventory Risk
Problems with inventory such as shortages in one channel and excess inventory issues in another.Reputation
Damage to your reputation as a firm due to a failed product and resulting publicity.Compliance & Regulations
A product that is deemed to violate laws, regulations or standards. In some cases, a product can attract new regulations if it is perceived to damage markets, the environment or quality of life.Product Liability
Failures of a product that cause damages such as an unsafe product that results in injuries.| Overview: Product Risk | ||
Type | ||
Definition | The potential for losses related to the marketing of a product or service. | |
Related Concepts | ||
