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3 Examples of Win-Win Negotiation

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Win-win negotiation is an approach to negotiation that seeks an agreement that both sides view as a win. The following are common examples of win-win negotiation.


Win-win negotiation often comes down to the style of the negotiator. For example, some employers want employees to feel that they negotiated a good salary so that they are motived and committed. Others will push hard to win a low salary and will only hire when they feel they have won and the candidate has negotiated poorly.


Negotiators who use a win-win strategy will more often reach agreements. Win-win negotiation has potential to discover value creation opportunities that aren't likely to surface with a win-lose approach. For example, an employer may find that a candidate is happy to accept a lower salary in exchange for flexibility such as working at home several days a week. This may save the employer on office space as they don't offer the employee a permanent desk. Both sides emerge feeling they have won and the employer has saved on both salary and facility costs.


Most situations allow for a win-win solution. Situations that allow for no new value to be created are often referred to as win-lose because if you get more, the other side gets less. This is often described with an analogy to dividing a fixed-size pie between people. Extremely negative situations may be characterized as lose-lose as they involve distributing losses or punishment as opposed to rewards. In many cases, even negative situations can be negotiated with a win-win approach. For example, a divorce may result in a win-win solution focused on what is best for the couple's children given the situation.
Overview: Win-Win Negotiation
An approach to negotiation that seeks an agreement that both sides view as a win.
Related Concepts


This is the complete list of articles we have written about negotiation.
Abundance Mentality
Active Silence
Agree To Disagree
Anticipating Objections
Call To Action
Choice Architecture
Door In The Face
Final Offer
Low Ball
Negotiating Power
Foot In The Door
Negotiation Process
Ground Rules
Negotiation Tactics
Social Perception
Message Framing
Win-Win Negotiation
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