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What is a Call To Action?

 , February 13, 2016 updated on April 23, 2017
A call to action is a direct request to an audience to perform an action such as "call now", "find out more" or "try it yourself." They include a verb or implied verb and are stated as a command.
Call to action is considered a fundamental tool of persuasion. They are commonly used in public speaking, advertising, marketing copy and sales pitches. In some cases, a call to action can be subtle such as asking a customer to "choose a color." In other cases, a call to action can be aggressive such as a statement that implies a customer is foolish not to accept a command.
Beyond marketing, a call to action can be effective in everyday communication with phrases such as "check it out", "let's go" and "call me."
Overview: Call To Action
DefinitionA short, commanding, direct request to perform an action.
Also Known AsCTA
Related ConceptsPromotion Strategy
Advertising Strategy


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