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27 Examples of Demographic Factors

Demographic factors are common characteristics of populations. The term demographics relates to basic identity factors, whereas psychographics relates to the way that people think or perceive things. Demographic factors are commonly used to identify audiences for communications, segments for marketing and cohorts for research. The following are common examples of demographic factors.
Criminal Record
Disability Status
Education Level
Employment Status
Family Status
Family Structure
Health Status
Home Location
Living Status (homeowner, renting, live with family, other)
Marital Status
Residency Status (e.g. citizen, permanent resident, work visa ...)
Sexual Orientation
Social Class
Veteran Status
Work Experience
Work Location


This is the complete list of articles we have written about demographics.
Community Analysis
Demographic Factors
Generation X
Generation Z
Intended Audience
Life Stages
Middle Class
Social Class
Upper Class
More ...
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The definition of demographics with examples.

Generation X

An overview of Generation X.

Middle Class

The definition of middle class with examples.


The definition of bourgeoisie with examples.

Upper Class

The definition of upper class with examples.

Social Class

The definition of social class with examples.

Blue Collar

The definition of blue collar with examples.

Working Class

The definition of working class with examples.

Life Stages

The definition of life stage with examples.

Target Market

A list of common types of target market.

Marketing Mix Examples

Complete examples of the marketing mix for different business models.

Vertical Market

The definition of vertical market with examples.

Price Promotion Strategy

A list of common price promotion strategies.

Customer Needs Examples

A list of common customer needs.

Customer Wants

An overview of customer wants with examples.

Examples of Customer Requirements

A list of common customer requirements.

Customer Success

An overview of customer success with examples.

Target User

An overview of target user with examples.

Marketing Analysis

An overview of marketing analysis with examples.

Market Sizing

The common types of market sizing with examples.

Customer Analytics

An overview of customer analytics with examples.

Audience Examples

Examples of audiences including intended audience, target audience and unintended audience.
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