Demographic factors are common characteristics of populations. The term demographics relates to basic identity factors, whereas psychographics relates to the way that people think or perceive things. Demographic factors are commonly used to identify audiences for communications, segments for marketing and cohorts for research. The following are common examples of demographic factors.
Living Status (homeowner, renting, live with family, other)
Residency Status (e.g. citizen, permanent resident, work visa ...)
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