48 Examples of Marketing Analysis

John Spacey, March 26, 2023

Marketing analysis is the systematic investigation of customers, competition and markets. This is geared towards identifying strengths, weaknesses, opportunities and threats in order to plan and optimize marketing efforts that can include product development, branding, promotion, pricing, distribution and sales. The following are common examples of marketing analysis.

Advertising testing	Brand analysis
Brand perceptions	Business plan development
Channel analysis	Competitive benchmarking
Competitor analysis	Concept testing
Conversion rate benchmarking	Customer behavior analysis
Customer churn analysis	Customer feedback and voice of the customer
Customer journey mapping	Customer lifetime value
Customer needs analysis	Customer retention and loyalty
Customer reviews analysis	Customer satisfaction
Customer segmentation	Demand forecasting
Development of marketing KPIs, dashboards and reports	Identification of market opportunities
Identification of target markets	Influencer analysis
Market research	Market share calculation
Market size forecasts and estimates	Market testing
Market trends	Marketing cost and ROI analysis
Marketing experiments	Marketing mix analysis
Marketing performance analysis	Media analysis
Price analysis	Price testing
Product analysis	Product positioning and differentiation analysis
Product testing	SWOT analysis
Sale leads analysis	Sales analysis
Sales commission, incentives and quota analysis	Sales forecasting
Sales margins analysis	Sales pipeline analysis
Social media analysis	User experience analysis

Marketing analysis overlaps with market research. The latter term implies the acquisition of original data or information such as customer interviews.

48 Examples of Marketing Analysis

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