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48 Examples of Marketing Analysis

Marketing analysis is the systematic investigation of customers, competition and markets. This is geared towards identifying strengths, weaknesses, opportunities and threats in order to plan and optimize marketing efforts that can include product development, branding, promotion, pricing, distribution and sales. The following are common examples of marketing analysis.
Advertising testing
Brand analysis
Brand perceptions
Business plan development
Channel analysis
Competitive benchmarking
Competitor analysis
Concept testing
Conversion rate benchmarking
Customer behavior analysis
Customer churn analysis
Customer feedback and voice of the customer
Customer journey mapping
Customer lifetime value
Customer needs analysis
Customer retention and loyalty
Customer reviews analysis
Customer satisfaction
Customer segmentation
Demand forecasting
Development of marketing KPIs, dashboards and reports
Identification of market opportunities
Identification of target markets
Influencer analysis
Market research
Market share calculation
Market size forecasts and estimates
Market testing
Market trends
Marketing cost and ROI analysis
Marketing experiments
Marketing mix analysis
Marketing performance analysis
Media analysis
Price analysis
Price testing
Product analysis
Product positioning and differentiation analysis
Product testing
SWOT analysis
Sale leads analysis
Sales analysis
Sales commission, incentives and quota analysis
Sales forecasting
Sales margins analysis
Sales pipeline analysis
Social media analysis
User experience analysis
Marketing analysis overlaps with market research. The latter term implies the acquisition of original data or information such as customer interviews.

Market Research

This is the complete list of articles we have written about market research.
A/B Testing
Competitive Factors
Competitor Analysis
Concept Testing
Consumer Behavior
Culture Factors
Customer Analysis
Customer Analytics
Customer Attributes
Customer Success
Experience Sampling
Feasibility Study
Focus Group
Ladder Interview
Lead User
Market Analysis
Market Intelligence
Market Needs
Market Sizing
Marketing Analysis
Moment Of Truth
Observational Study
PESTEL Analysis
Product Metrics
Purchase Decisions
Sensory Analysis
Target Market
Test Marketing
More ...
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Market Sizing

The common types of market sizing with examples.

Customer Analysis

A complete guide to customer analysis.

Market Research

A systematic investigation of market conditions including customers and the competition.

Market Factors

A list of common market factors.

Customer Needs Examples

A list of common customer needs.

Customer Wants

An overview of customer wants with examples.

Concept Design

An overview of concept design with examples.

Customer Attributes

A list of customer attributes.

Customer Requirements

The common types of customer requirements.

Preference Definition

A few definitions of preference with examples.

Marketing Management Examples

An overview of marketing management with examples.

Performance Analysis

An overview of performance analysis with examples.

Marketing Metrics

A list of common ways to measure marketing results.

Marketing Efficiency

An overview of marketing efficiency with calculation examples.

Active Customers

The definition of active customers with examples.

Market Share Analysis

A guide to market share analysis with examples.

Annual Recurring Revenue

The definition of annual recurring revenue with calculation examples.

Win Rate

The definition of win rate with calculation examples for sales proposals, sales revenue and advertising bids.

Marketing Goals

Common types of measurable marketing goals with examples.

Brand Preference

An overview of brand preference.


A few examples of benchmarking.
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