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Communication Needs

84 Examples of an Intended Audience

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An intended audience is the group of people that you have in mind when you craft a communication. Considering your audience is a basic element of communication that can be applied to formal communication, conversations, work communication, public speaking, visual communication, art, media, literature, film, theatre and marketing. The following are illustrative examples of an intended audience.
A particular profession
Academics
Artists
Attitudes and interests
Bookworms
Brand loyal customers
Budget travelers
Business leaders
Classmates
College students
Community members
Conference participants
Creative people
Critics
Cultural institutions
Cultures
Demographics
Domain experts
Educators
Employees
Engineers
Entrepreneurs
Environmentalists
Event attendees
Everyone
Executive managers
Existing customers
Experts
Faculty and staff
Fans of a literary genre
Fans of an actor
Fans of an author
Fashion enthusiasts
Fitness enthusiasts
Followers
Food lovers
Foundations
Frequent shoppers
Gamers
Government officials
Graduate students
Grandparents
Hobby enthusiasts
Homeowners
Industries
Lifestyle
Locations such as people in a city or neighborhood
Luxury travelers
Members of a school
Members of an institution
Middle class
Middle-aged adults
Moviegoers
Music fans
Musicians
Parents
People with a particular need or problem
Pet owners
Political activists
Political groups
Political supporters
Professional associations
Religious groups
Scientists
Seniors
Service organizations
Social clubs
Sports fans
Stakeholders
Students
Subcultures
Subject matter experts
Subscribers
Target customers
Team members
Technology enthusiasts
The political opposition
Travelers
Upper class
Urban or rural residents
Volunteers
Working class
Worldview
Young adults
In business, the similar term target audience is used in place of intended audience.
It is common to confuse target audience and target market. Audiences are specific to communication such as the audience for a commercial. Target markets are specific to products and services.
Communications commonly reach an unintended audience. For example, you may make a film for fans of science fiction but people who dislike science fiction may watch anyway.

Audience Analysis

This is the complete list of articles we have written about audience analysis.
Audience
Audience Analysis
Audience Examples
Communication Needs
Demographics
Intended Audience
Stakeholders
Target Market
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