84 Examples of an Intended Audience

John Spacey, May 08, 2023

An intended audience is the group of people that you have in mind when you craft a communication. Considering your audience is a basic element of communication that can be applied to formal communication, conversations, work communication, public speaking, visual communication, art, media, literature, film, theatre and marketing. The following are illustrative examples of an intended audience.

A particular profession	Academics
Artists	Attitudes and interests
Bookworms	Brand loyal customers
Budget travelers	Business leaders
Classmates	College students
Community members	Conference participants
Creative people	Critics
Cultural institutions	Cultures
Demographics	Domain experts
Educators	Employees
Engineers	Entrepreneurs
Environmentalists	Event attendees
Everyone	Executive managers
Existing customers	Experts
Faculty and staff	Fans of a literary genre
Fans of an actor	Fans of an author
Fashion enthusiasts	Fitness enthusiasts
Followers	Food lovers
Foundations	Frequent shoppers
Gamers	Government officials
Graduate students	Grandparents
Hobby enthusiasts	Homeowners
Industries	Lifestyle
Locations such as people in a city or neighborhood	Luxury travelers
Members of a school	Members of an institution
Middle class	Middle-aged adults
Moviegoers	Music fans
Musicians	Parents
People with a particular need or problem	Pet owners
Political activists	Political groups
Political supporters	Professional associations
Religious groups	Scientists
Seniors	Service organizations
Social clubs	Sports fans
Stakeholders	Students
Subcultures	Subject matter experts
Subscribers	Target customers
Team members	Technology enthusiasts
The political opposition	Travelers
Upper class	Urban or rural residents
Volunteers	Working class
Worldview	Young adults

In business, the similar term target audience is used in place of intended audience.

It is common to confuse target audience and target market. Audiences are specific to communication such as the audience for a commercial. Target markets are specific to products and services.

Communications commonly reach an unintended audience. For example, you may make a film for fans of science fiction but people who dislike science fiction may watch anyway.

Next read: Examples of Audience Analysis

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