A-Z Popular Blog Customer Needs Search »
Customer Needs
 Advertisements
Related Guides
Buying Behavior

Related Topics
Customer Analytics

Customers

Customer Issues

Examples of Customer Requirements

Customer Success

102 Examples of Customer Wants

 ,
Customer wants are the intersection of customer needs and preferences. That is to say that customers want goods that fill a need according to their preferences. Marketing involves understanding what customers want and delivering this in the context of competition whereby you may have to select customer wants that aren't served by stronger competitors. The following are common examples of customer wants.

Look & Feel

The look and feel of a product or service such as a green hat or a luxurious looking restaurant.
Color
Decor
Form
Shape
Style
Texture

Sense & Sensation

Sensory experience beyond look and feel.
Lively
Odorless
Pleasing Smell
Quiet
Relaxing
Sounds Good
Stimulating
Tasty

Materials & Formulations

Customers may have strong preferences regarding the materials and substances in your products and services.
Durable Materials
Favorite Foods
Favorite Materials
Free of Ingredients Perceived as Chemicals
Free of Ingredients Perceived as Unhealthy
Healthy Foods
Luxurious Materials
Natural Materials
Nontoxic
Organic

Customer Experience

The end-to-end experience of using a product or service.
Authentic Experience
Comfort
Convenience
Easy to Buy/Return
Epic Experience
Helpful Service
Luxury
Product Information is Clear and Comprehensive
Respect
Social Status

Usability

The usability of a product or service.
Ease to Open
Easy to Cancel
Easy to Learn
Fun to Use
Lack of Annoyances
Lack of Bugs
Maintainability
Pleasing to Open
Pleasing to Use
Productive to Use
Reliable
Stable

Quality

Quality is the degree to which a product or service meets a customer's ideal requirements.
Build Quality
Defect Free
Durable
Fit for Purpose
Good Service
Well Designed

Value

The customers preferences regarding the tradeoff between price and quality.
Highest Quality Regardless of Price
Lowest Price
Lowest Price for Reasonable Quality
Must be on Sale

Functions

Functions are what your products or service accomplish for the customer. These are essentially customer needs.
Brews Tea
Connects to Social Media
Plays Music
Provides Shelter
Provides Transportation
Satisfies Hunger

Features

Features are the attributes of a product or service that are of interest to the customer. For example, a hotel with no amenities versus a resort with dozens of restaurants, facilities and services.
Amenities
Capabilities
Capacity
Compatibility
Content
Fittings
Fixtures
Location
Options
Packaging
Physical Environment
Services
User Interfaces
Variety

Performance

How well the product or service performs. For example, a fast car that is energy efficient versus a slow car that produces high energy bills.
Accuracy
Conforms to Expectations
Durability
Efficiency
Precision
Reliability
Speed
Wait Time

Identity

The degree to which a product or service aligns to the customer as a person including elements such as values, lifestyle and social status. For example, a book that a customer views as intelligent and in line with their image of themselves.
Adventurous
Aligns to a Culture
Conservative
Cool
Creative
Enables Freedom
Environmentally Friendly
Inspired
Intelligent
New / Cutting Edge
Progressive
Safe
Secure
Signals Wealth
Socially Responsible
Stylish
Traditional
Youthful

Customer Needs

This is the complete list of articles we have written about customer needs.
Availability
Branding Guide
Comfort
Consumer Attitudes
Customer Issues
Customer Needs
Customer Success
Customer Wants
Customers
False Needs
High Quality
Latent Need
Market Fit
Market Needs
Market Research
Niche
No-brand Brand
Pain Points
Positioning
Privacy
Quality Of Life
Risk
Subcultures
Tacit Needs
Usability
If you enjoyed this page, please consider bookmarking Simplicable.
 

Customer Needs

A list of common types of customer needs with examples.

Good Customer Service

An overview of good customer service practices with examples.

Customer Needs Examples

A list of common customer needs.

Cultural Needs

The definition of cultural needs with examples.

Small Business Examples

An a-z list of common small businesses.

Capitalism Examples

An overview of capitalism with examples.

Buying Behavior

An overview of buying behavior with examples.

Input Is Error

An overview of input is error.

Examples of Customer Requirements

A list of common customer requirements.

Customer Motivation

A list of common customer motivations.

Customer Behavior

The definition of customer behavior with examples.

Comfort

The common types of comfort.

Consumption

The definition of consumption with examples.

Customer Communication

An overview of customer communication with examples.

Customer Interactions

An overview of customer interactions with examples.

Incentives

An overview of incentives with examples.

Customer Incentives

A list of common customer incentives.

Customers

Examples of common types of customers.

Customer Pain Points

An overview of customer pain points with examples.

Consumer Attitudes

An overview of consumer attitudes with examples.
The most popular articles on Simplicable in the past day.

New Articles

Recent posts or updates on Simplicable.
Site Map