A fashion subculture based on unpretentious, normal-looking, functional clothing.
What is Normcore?
John Spacey, updated on September 02, 2016
Normcore is a fashion subculture based on unpretentious, normal-looking, functional clothing. It's typically somewhat casual but doesn't go as far as sweatpants and anything you might be able to comfortably sleep in. It isn't as formal as ties but is enough to get you into most restaurants. Normcore might pass as business casual at some offices. Normcore is described as a celebration of being normal or at least it resists the urge to show that you're special with your clothing. It also tends to avoid obvious brand labels, logos or t-shirts with slogans. The term normcore is associated with 1990s fashion and particularly the American television show Seinfeld whose characters are considered a particularly good example of the normcore aesthetic. Perhaps by extension, it also tends to be associated with New York City.
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