AccuracyA consumer requires accurate telecom bills.
AdaptabilityA family requires a vehicle that can be configured to carry more passengers or more cargo.
AestheticsA sailboat owner requires a sailboat helm wheel with a modern look based on traditional materials.
AmbienceA salesperson requires a lively but posh restaurant for entertaining customers.
AvailabilityA consumer requires a streaming media service that is always fast and never unstable or error prone.
CapacityA commuter requires an electric car with 700 miles of range.
CharacterA local requires a pub with eclectic character.
ClarityA consumer requires a food product that clearly states its ingredients in unambiguous terms.
CleanlinessA business traveller requires a hotel room that is unquestionably spotlessly clean.
CohesionA diy enthusiast requires a line of tools that each have the same look and feel.
ColorA snowboarder requires a snowboard that is pink or that has prominent pink elements.
ComfortA hotel guest requires a firm pillow.
ComplianceA data center requires infrastructure components that are RoHS3 compliant, lead-free.
Conspicuous ConservationA consumer requires a backpack that signals that they are socially and environmentally virtuous.
ConvenienceAn employee requires a boxed lunch that isn't more than a 5 minute walk from their desk.
DiligenceA home buyer requires a real estate agent who is diligent in researching each property.
DirectnessA manager requires compliance training that gets to the point.
DisclosureA homeowner requires a paint that states what chemicals are inside.
Ease Of AssemblyA small business that is purchasing 250 chairs requires that assembly be minimal.
EfficiencyA farmer requires a tractor that consumes far less energy than their current equipment.
ExtensibilityA mobile phone user requires a mobile device with upgradable memory.
Fault ToleranceA pilot requires an aircraft that will continue to operate when it encounters an error.
FeaturesA consumer requires a single button on a microwave that just heats food to a reasonable temperature.
Form FactorA construction company requires spiral shank nails.
FormulationsA parent requires a frozen ice snack that is 100% juice.
FunctionsA consumer requires a microwave that is also an oven.
Health & WellnessA consumer requires a bread that is free of artificial sugars.
InteroperableA homeowner requires a printer that works seamlessly from their phone.
LegacyA luxury consumer prefers handbags from old brands surrounded in much lore.
MaintainableA homeowner requires exterior siding that never has to be painted or repaired.
MaterialsA consumer requires wooden clothes hangers.
Mistake ProofA fishing enthusiast requires a child's fishing rod that isn't easily tangled.
ObjectivityA reader requires a newspaper that presents news objectively without an agenda.
OperabilityA hospital requires a solar panel system that is remotely monitored and maintained by a third party.
PerformanceA freestyle snowboarder requires a snowboard that is responsive and springy that also handles tight turns well.
PersonalizationA mobile phone user wants to be able to configure everything about their phone.
PriceA student requires a reliable and stylish bicycle for under $500.
PrivacyA consumer requires a streaming media service that won't aggressively collect or sell data based on their viewing habits.
Production MethodsA consumer requires organic cotton sheets.
ProductivityA freelancer requires a workspace that isn't bothering them with tips, product news and other distractions.
RarityA reader requires a bookstore that is a wonderland of rare and unusual books.
ReliabilityA parent requires that toys not break on Christmas morning but rather last years.
RiskA traveler requires a flight that can be rescheduled without penalty.
RobustnessA freelancer requires an office tool that can spell all words that isn't confused by rich vocabulary or new terms.
SafetyA parent requires a child's life jacket that is as safe as possible (i.e. state of the art safety).
ScalabilityA contractor won't go to a home center that can't supply at least 50 sheets of plywood at all times.
SecurityAn investor requires a bank with cryptographic two-factor security.
Service ExperienceA traveller requires an airline that offers somewhat friendly and respectful service.
SimplicityA freelancer requires a spreadsheet that isn't oriented around advanced features that few people use.
SizeA train commuter requires tissue paper that isn't large such that it fits seamlessly in their pocket.
SmellA homeowner requires a paint that doesn't smell at application time.
Social StatusA driver requires an vehicle that symbolizes wealth, youth and vitality.
SoundA consumer requires a microwave that doesn't beep incessantly.
SpeedA worker requires a lunch restaurant with fast service.
StyleA homeowner requires a package delivery box that looks rustic and old fashioned.
SustainabilityA beachgoer requires a sunscreen that is unquestionably safe for the environment such as reefs.
TasteA cafe customer requires cakes and pastries that are rich and not sickly sweet.
TermsA student requires an internet service that doesn't have any fees for cancellation.
UnboxingA carpenter requires nails in a simple cardboard box that isn't overpackaged.
UniquenessA student requires a prom dress that isn't likely to be worn by someone else.
UsabilityA novice mobile phone user requires a mobile device without mysterious gestures that are possible to trigger unintentionally.
VarietyA shopper requires a supermarket with a wide variety of vegetables for salads.