AccuracyA consumer requires accurate telecom bills. | AdaptabilityA family requires a vehicle that can be configured to carry more passengers or more cargo. |
AestheticsA sailboat owner requires a sailboat helm wheel with a modern look based on traditional materials. | AmbienceA salesperson requires a lively but posh restaurant for entertaining customers. |
AvailabilityA consumer requires a streaming media service that is always fast and never unstable or error prone. | CapacityA commuter requires an electric car with 700 miles of range. |
CharacterA local requires a pub with eclectic character. | ClarityA consumer requires a food product that clearly states its ingredients in unambiguous terms. |
CleanlinessA business traveller requires a hotel room that is unquestionably spotlessly clean. | CohesionA diy enthusiast requires a line of tools that each have the same look and feel. |
ColorA snowboarder requires a snowboard that is pink or that has prominent pink elements. | ComfortA hotel guest requires a firm pillow. |
ComplianceA data center requires infrastructure components that are RoHS3 compliant, lead-free. | Conspicuous ConservationA consumer requires a backpack that signals that they are socially and environmentally virtuous. |
ConvenienceAn employee requires a boxed lunch that isn't more than a 5 minute walk from their desk. | DiligenceA home buyer requires a real estate agent who is diligent in researching each property. |
DirectnessA manager requires compliance training that gets to the point. | DisclosureA homeowner requires a paint that states what chemicals are inside. |
Ease Of AssemblyA small business that is purchasing 250 chairs requires that assembly be minimal. | EfficiencyA farmer requires a tractor that consumes far less energy than their current equipment. |
ExtensibilityA mobile phone user requires a mobile device with upgradable memory. | Fault ToleranceA pilot requires an aircraft that will continue to operate when it encounters an error. |
FeaturesA consumer requires a single button on a microwave that just heats food to a reasonable temperature. | Form FactorA construction company requires spiral shank nails. |
FormulationsA parent requires a frozen ice snack that is 100% juice. | FunctionsA consumer requires a microwave that is also an oven. |
Health & WellnessA consumer requires a bread that is free of artificial sugars. | InteroperableA homeowner requires a printer that works seamlessly from their phone. |
LegacyA luxury consumer prefers handbags from old brands surrounded in much lore. | MaintainableA homeowner requires exterior siding that never has to be painted or repaired. |
MaterialsA consumer requires wooden clothes hangers. | Mistake ProofA fishing enthusiast requires a child's fishing rod that isn't easily tangled. |
ObjectivityA reader requires a newspaper that presents news objectively without an agenda. | OperabilityA hospital requires a solar panel system that is remotely monitored and maintained by a third party. |
PerformanceA freestyle snowboarder requires a snowboard that is responsive and springy that also handles tight turns well. | PersonalizationA mobile phone user wants to be able to configure everything about their phone. |
PriceA student requires a reliable and stylish bicycle for under $500. | PrivacyA consumer requires a streaming media service that won't aggressively collect or sell data based on their viewing habits. |
Production MethodsA consumer requires organic cotton sheets. | ProductivityA freelancer requires a workspace that isn't bothering them with tips, product news and other distractions. |
RarityA reader requires a bookstore that is a wonderland of rare and unusual books. | ReliabilityA parent requires that toys not break on Christmas morning but rather last years. |
RiskA traveler requires a flight that can be rescheduled without penalty. | RobustnessA freelancer requires an office tool that can spell all words that isn't confused by rich vocabulary or new terms. |
SafetyA parent requires a child's life jacket that is as safe as possible (i.e. state of the art safety). | ScalabilityA contractor won't go to a home center that can't supply at least 50 sheets of plywood at all times. |
SecurityAn investor requires a bank with cryptographic two-factor security. | Service ExperienceA traveller requires an airline that offers somewhat friendly and respectful service. |
SimplicityA freelancer requires a spreadsheet that isn't oriented around advanced features that few people use. | SizeA train commuter requires tissue paper that isn't large such that it fits seamlessly in their pocket. |
SmellA homeowner requires a paint that doesn't smell at application time. | Social StatusA driver requires an vehicle that symbolizes wealth, youth and vitality. |
SoundA consumer requires a microwave that doesn't beep incessantly. | SpeedA worker requires a lunch restaurant with fast service. |
StyleA homeowner requires a package delivery box that looks rustic and old fashioned. | SustainabilityA beachgoer requires a sunscreen that is unquestionably safe for the environment such as reefs. |
TasteA cafe customer requires cakes and pastries that are rich and not sickly sweet. | TermsA student requires an internet service that doesn't have any fees for cancellation. |
UnboxingA carpenter requires nails in a simple cardboard box that isn't overpackaged. | UniquenessA student requires a prom dress that isn't likely to be worn by someone else. |
UsabilityA novice mobile phone user requires a mobile device without mysterious gestures that are possible to trigger unintentionally. | VarietyA shopper requires a supermarket with a wide variety of vegetables for salads. |
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