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74 Examples of Customer Needs

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Customer needs are factors that make a product or service valuable to a customer. This includes functions that allow the customer to accomplish a goal such as a restaurant that satisfies the need to eat and drink. Customer needs also include preferences such as a customer who prefers food that tastes good to them in an environment that feels safe, clean or stimulating. The following are common examples of customer needs.
Accessibility
Accuracy & Precision
Ambience
Availability
Capacity
Certainty
Cleanliness
Color
Comfort
Compatibility
Competence
Configurability
Consistency
Convenience
Country of Origin
Cultural Needs
Diligent Service
Durability
Ease of Assembly
Ease of Purchase
Efficiency
Entertainment
Epic Meaning
Ethical Concerns
Fast Service
Features
Fit for Purpose
Flexibility
Formulations
Friendly Service
Functions
Health & Wellness
Information
Ingredients
Language
Legal Terms
Location
Look & Feel
Maintainability
Materials
Package Sizes
Package Usability
Peak Experiences
Performance
Price
Privacy
Product Information
Product Refinement
Product Usability
Quality
Quantity
Relaxation
Reliability
Request Turnaround Time
Respect
Reusability
Risk Reduction
Safety
Security
Sense & Sensation
Shape & Form
Sizes
Smell & Lack of Smell
Social Interaction
Social Status
Stability
Standards Compliance
Style
Sustainability
Taste
Texture
Trust
Uniqueness
Variety
Accessibility - the ability to access things such as a hotel room that is accessible for people with disabilities.
Ambience - the general feel of a physical or virtual environment such as a video game that feels peaceful, cute and safe.
Availability - how often the product or service is available as expected. For example, a supermarket that is always well stocked versus one that is always out of stock.
Capacity - how much a product or service can handle. For example, a restaurant with big tables as opposed to one where a maximum of 4 people can sit together.
Certainty - customers often avoid ambiguity such as a product that doesn't explain itself so as to leave customer questions unanswered.
Epic Meaning - an experience that is deeply meaningful to an individual. For example, a first time home buyer who views the purchase as deeply meaningful to their life.
Fit for Purpose - a product or service that accomplishes something for the customer. For example, a screwdriver that will turn a particular screw.
Formulations - the collective ingredients in a product. For example, a customer who requires a beverage that is 100% apple juice.
Information - information needs such as a customer in a bookstore who wants to learn the basics of sailing from a book.
Peak experiences - memorable experiences such as a concert that someone will remember for the rest of their life.
Performance - product performance such as a fast printer that just works without any errors.
Sense & Sensation - the sensory experience of a product or service such as a cafe that always smells of fresh brewing coffee.
Shape & Form - the dimensions of the product such as a bookshelf that fits in a particular spot.
Trust - a need to trust a product or service. For example, a homeowner who needs to trust that their insurance company wont unreasonably delay or deny claims.
Variety - a need for selection such as a customer who strongly prefers ice cream shops with many exotic flavors.

Customer Needs

This is the complete list of articles we have written about customer needs.
Availability
Branding Guide
Comfort
Consumer Attitudes
Customer Issues
Customer Needs
Customer Success
Customer Wants
Customers
False Needs
High Quality
Latent Need
Market Fit
Market Needs
Market Research
Niche
No-brand Brand
Pain Points
Positioning
Privacy
Quality Of Life
Risk
Subcultures
Tacit Needs
Usability
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