Dictionary of Customer Analysis
John Spacey, December 13, 2015 updated on May 18, 2017
Customer analysis is the systematic process of defining a target market and understanding their needs, motivations and decision making process. It is done to establish strategies or fix problems in areas such as sales, product development, promotion, distribution, pricing and branding. If things aren't selling as you expect, one way to address the problem is to go back to basics to understand your customer. The following are common elements of customer analysis.
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