Next read: Examples of Customer Expectations
Brand AnalysisAnalysis of brand recognition, awareness and image.
Competitor AnalysisAnalysis of how customers feel about the competition.
Customer Acquisition AnalysisTesting different customer acquisition approaches to see what can be scaled.
Customer AdvocacyUsing customer feedback and engagement to improve your products, services and experience.
Customer Feedback AnalysisFinding meaning such as common themes in customer feedback, ratings and reviews.
Customer InsightsDelivering actionable insights from customer data and engagement such an issue that is a major cause of customer dissatisfaction.
Customer Journey MappingAnalysis of the end-to-end customer experience to identity pain points and things that are working well.
Customer NeedsIdentifying what customers need in a product category.
Customer PerceptionsCustomer perceptions such as how they feel about different prices.
Customer ProfilingModeling customer segments including things like needs, perceptions and motivations.
Customer Retention AnalysisLooking at why customers leave and how to retain them.
Customer SatisfactionAssessment of customer satisfaction levels by various dimensions such as product or location.
Customer SegmentsIdentifying groups of customers to tailor promotions, products and services.
Key Performance IndicatorsCalculating customer related metrics such as Customer Lifetime Value (CAC).
Market ResearchThe broader practice of looking at competition, industry change and customers.
Market TestingTesting concepts, prototypes, products and services by engaging your target market.
Target AudienceIdentifying audiences for messages such as advertising.
Target MarketIdentifying the customers for a product or service based on factors such as needs, demographics, psychographics and behavior.