| |
Customer analysis is the systematic process of defining a target market and understanding their needs, motivations and decision making process. It is done to establish strategies or fix problems in areas such as sales, product development, promotion, distribution, pricing and branding. If things aren't selling as you expect, one way to address the problem is to go back to basics to understand your customer. The following are common elements of customer analysis.
If you enjoyed this page, please consider bookmarking Simplicable.
© 2010-2023 Simplicable. All Rights Reserved. Reproduction of materials found on this site, in any form, without explicit permission is prohibited.
View credits & copyrights or citation information for this page.
|