Brand AnalysisAnalysis of brand recognition, awareness and image. | Competitor AnalysisAnalysis of how customers feel about the competition. |
Customer Acquisition AnalysisTesting different customer acquisition approaches to see what can be scaled. | Customer AdvocacyUsing customer feedback and engagement to improve your products, services and experience. |
Customer Feedback AnalysisFinding meaning such as common themes in customer feedback, ratings and reviews. | Customer InsightsDelivering actionable insights from customer data and engagement such an issue that is a major cause of customer dissatisfaction. |
Customer Journey MappingAnalysis of the end-to-end customer experience to identity pain points and things that are working well. | Customer NeedsIdentifying what customers need in a product category. |
Customer PerceptionsCustomer perceptions such as how they feel about different prices. | Customer ProfilingModeling customer segments including things like needs, perceptions and motivations. |
Customer Retention AnalysisLooking at why customers leave and how to retain them. | Customer SatisfactionAssessment of customer satisfaction levels by various dimensions such as product or location. |
Customer SegmentsIdentifying groups of customers to tailor promotions, products and services. | Key Performance IndicatorsCalculating customer related metrics such as Customer Lifetime Value (CAC). |
Market ResearchThe broader practice of looking at competition, industry change and customers. | Market TestingTesting concepts, prototypes, products and services by engaging your target market. |
Target AudienceIdentifying audiences for messages such as advertising. | Target MarketIdentifying the customers for a product or service based on factors such as needs, demographics, psychographics and behavior. |
