Abandoned Cart AnalysisData around cart abandonment such as by marketing campaign at checkout. | Campaign AnalysisCustomer responses to marketing campaigns such as the redemption rate for coupons. |
Channel AttributionFactors such as revenue and customer satisfaction by channel such as retail or ecommerce. | Customer Acquisition CostThe cost of acquiring a customer by factors such as marketing campaign. |
Customer ChurnCustomer churn by dimensions such as product or account manager. | Customer ComplaintsData regarding customer complaints. Ideally this can be broken down by factors such as product. |
Customer EngagementData pertaining to interactions with customers such as the average duration of visits to a mobile app. | Customer FeedbackFeedback data such as product review scores. |
Customer Lifetime ValueChanges in customer lifetime value over time or by factors such as product. | Customer Loyalty AnalysisThe frequency of purchases and data pertaining to loyalty incentives and programs. |
Customer SatisfactionCustomer satisfaction by dimensions such as location. | Customer SegmentationViewing data such as revenue by customer segment. |
Customer SurveysNavigating the results of customer surveys. | Product AffinityPurchasing patterns by product such as products often purchased together. |
Referral TrackingData pertaining to customer referrals such as the customer lifetime value of referred customers. | Sales FunnelViewing data about deals at various stages of the sales funnel such as the value of proposals made in a week. |
Sales PerformanceRevenue data by product, location, campaign, sales team and so forth. |
