Abandoned Cart AnalysisData around cart abandonment such as by marketing campaign at checkout.
Campaign AnalysisCustomer responses to marketing campaigns such as the redemption rate for coupons.
Channel AttributionFactors such as revenue and customer satisfaction by channel such as retail or ecommerce.
Customer Acquisition CostThe cost of acquiring a customer by factors such as marketing campaign.
Customer ChurnCustomer churn by dimensions such as product or account manager.
Customer ComplaintsData regarding customer complaints. Ideally this can be broken down by factors such as product.
Customer EngagementData pertaining to interactions with customers such as the average duration of visits to a mobile app.
Customer FeedbackFeedback data such as product review scores.
Customer Lifetime ValueChanges in customer lifetime value over time or by factors such as product.
Customer Loyalty AnalysisThe frequency of purchases and data pertaining to loyalty incentives and programs.
Customer SatisfactionCustomer satisfaction by dimensions such as location.
Customer SegmentationViewing data such as revenue by customer segment.
Customer SurveysNavigating the results of customer surveys.
Product AffinityPurchasing patterns by product such as products often purchased together.
Referral TrackingData pertaining to customer referrals such as the customer lifetime value of referred customers.
Sales FunnelViewing data about deals at various stages of the sales funnel such as the value of proposals made in a week.
Sales PerformanceRevenue data by product, location, campaign, sales team and so forth.