Institutional influence is the capacity of institutions to shape the direction of society, culture, communities, politics and economic processes. Institutions are durable and organized features of society that collectively control most resources. For example, governments, corporations and families control most wealth on a global basis. With their considerable power, status and authority institutions may seek to shape the direction of culture, politics and society. The following are common examples of institutions that exercise influence.
Intelligence & security agencies
Universities & colleges
Modes of InfluenceThe following are ways that institutions may work to exercise influence.
Advertising & sponsorships
Funding media productions
Influencing advisory boards
Influencing media organizations
Influencing regulatory agencies
Influencing social media companies
Information and data sharing
Media regulations & control
Public relations campaigns
Public service announcements
Revolving door employment
Use of education to promote ideas
SummaryThe following are basic modes of institutional influence.
OverviewInstitutions can have significant authority, credibility, relational capital, financial and media resources that may allow them to greatly influence society and culture.Next: Institutions
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