Divide & ConquerEncourage the masses to focus on minor differences between each other as opposed to their common needs. This may allow an elite to implement systems that don't benefit most people because the people are distracted with infighting.
Unite & ConquerPromising to deliver change that a majority of people strongly want to win support. Better known as populism.
Bread & CircusesThe theory that the masses will be uninterested in politics no matter how bleak if they are provided with basic sustenance and entertainment.
Stability & NostalgiaPromising to stop change, defend the status quo or bring back the past. This sells because people may value stability, fear change and have strong nostalgia for the past.
Safety & SecurityPromising to make the world a safer place with security. This is typically only applied to dread risks that people strongly fear as opposed to actual risk.
JusticePromising and/or delivering a more just world as this is perceived by supporters.
Euphoric ChangePromising aggressive change that represents a leap forward to some desired future.
IdeologyPromoting an ideology using media and social processes such as groupthink in order to secure power for those who claim to represent the ideology. Ideology is also used as a divide & conquer mechanism. society such as inefficiency, risk and waste.
Pork BarrelThe use of government funds to indirectly buy support. For example, a government that heavily spends on infrastructure to support construction companies, unions and employment such that supporters benefit. This comes at a heavy cost to society as a whole because this spending tends to be irrational and non-productive such as massive infrastructure in remote locations that is useless to the economy but useful for legally distributing funds to supporters.
LikabilityA leader who obtains power because they are widely viewed as likable or charismatic. At its extreme, this can become a cult of personality whereby an individual is ascribed mythical powers such that they are intensely feared and/or respected.
NaiveAny political strategy that has no chance of resulting in winning or sustaining power. For example, making a campaign all about you when you aren't widely perceived as particularly likable or charismatic.
Coercive PowerRule by fear and observation. This can create an environment where people are afraid to criticise a power structure let alone challenge them for power.
|Overview: Political Strategy|
A plan to win and sustain formal power over major systems such as a society, community or organization.