Product Marketing
Delivering product marketing developed for customers to employees. This may be presented alongside internal information such as product training.Brand Authenticity
Aligning your entire organization to your brand identity and mission. This is done to build an authentic brand whereby your marketing matches your products, services, customer experience and sustainability.Employer Branding
Using branding techniques to develop a firm's image as an employer starting with employees.Internal Communications
Using marketing communications, public relations and promotional techniques to deliver internal information. For example, developing media content that resembles advertising to promote organizational objectives such as workplace safety.Project Branding
Using branding techniques to sell a project to stakeholders and manage resistance to change.| Overview: Internal Marketing | ||
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Definition | The use of marketing techniques to deliver internal communications. | |
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