Internal marketing is the use of marketing techniques to deliver internal communications. The following are illustrative examples of internal marketing.
Product MarketingDelivering product marketing developed for customers to employees. This may be presented alongside internal information such as product training.
Aligning your entire organization to your brand identity and mission. This is done to build an authentic brand whereby your marketing matches your products, services, customer experience and sustainability.Using branding techniques to develop a firm's image as an employer starting with employees.
Using marketing communications, public relations and promotional techniques to deliver internal information. For example, developing media content that resembles advertising to promote organizational objectives such as workplace safety.
Using branding techniques to sell a project to stakeholders and manage resistance to change.
This is the complete list of articles we have written about communication.
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