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Internal marketing is the use of marketing techniques to deliver internal communications. The following are illustrative examples of internal marketing.Product MarketingDelivering product marketing developed for customers to employees. This may be presented alongside internal information such as product training.
Aligning your entire organization to your brand identity and mission. This is done to build an authentic brand whereby your marketing matches your products, services, customer experience and sustainability.Using branding techniques to develop a firm's image as an employer starting with employees.
Using marketing communications, public relations and promotional techniques to deliver internal information. For example, developing media content that resembles advertising to promote organizational objectives such as workplace safety.
Using branding techniques to sell a project to stakeholders and manage resistance to change.
Communication
This is the complete list of articles we have written about communication.
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A definition of internal communication with examples.
An overview of the term intranet.
An overview of the format, purpose and conventions surrounding meeting minutes with complete examples.
The definition of jargon with examples.
A list of communication planning techniques.
A list of common business communication skills.
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A list of communication techniques.
A definition of marketing communications with examples.
A definition of informal communication with examples.
A definition of positive criticism with examples.
The common types of business story.
A definition of communication complexity with examples.
The common types of word of mouth.
The definition of consensus building with examples.
The definition of objectivity with examples.
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