Historically, broadcast media was used to create brand recognition. This still works, particularly for brands with a broad customer base. This is based on the observation that customers are more likely to trust and buy products based on mere recognition of a brand name, package or logo. As such, traditional marketing may do nothing more than get a name and logo in front of an audience with some positive message that is only designed to attract attention. In other words, the content of a message such as a television commercial may have nothing to do with the product or brand. Person-to-person sales is still a common practice in many industries but increasingly relies on support from digital marketing such as social media marketing.
Events & Conferences
Person to Person Sales
Product Placement in Movies / Television
Telephone Marketing / Cold Calling
|Traditional Marketing vs Digital Marketing|
Broad audiences only.
Possible to target highly specific audiences with tailored messages.
Relative difficult to measure results with precision. For example, sales at a store may pick up after a television commercial but it is difficult to directly attribute a cause.