Verbal Communication Analysis
The analysis of verbal communication such as a conversation or speech.Accent | Articulation |
Communication effectiveness | Emotion |
Enunciation | Feedback |
Fluency | Grammar |
Humor | Inflection |
Intent | Language choice |
Logic | Message clarity |
Message framing | Nudges |
Rapport | Repetition |
Rhetoric | Speech rate |
Storytelling | Tone |
Voice |
Non-verbal Communication Analysis
Analysis of communication by a person beyond what they say.Appearance | Body language |
Body orientation | Breathing |
Cues | Eye contact |
Facial expression | Fashion |
Gestures | Hand movements |
Microexpressions | Mirroring behaviors |
Pauses | Personal presence |
Personal space | Postural shifts |
Proximity | Signals |
Silence |
Visual Communication Analysis
Analysis of visual communication such as presentations, social media posts, images, advertisements and other visual media.Balance | Branding |
Color scheme | Color symbolism |
Composition | Contrast |
Data storytelling | Data visualization |
Depth | Elements of virtual and mixed reality such as digital twins |
Emphasis | Focal point |
Highlights | Iconography |
Images and media | Immersive experiences |
Interactive elements | Layout |
Logo design | Meaning |
Negative space | Patterns and repetition |
Perspective | Proportion |
Readability | Scale |
Shadows | Shape |
Texture | Typography |
Unity | Use of lines |
Visual effectiveness | Visual flow |
Visual hierarchy | Visual impact |
Visual symbolism |
Group Communication Analysis
Analysis becomes much more complex when dealing with group communication such as a debate or a meeting whereby complex social conventions, structures and behaviors come into play. The following are common elements of group communication analysis.Collaboration | Communication barriers |
Communication roles | Conflict management |
Cooperation | Criticism and handling criticism |
Cross-cultural communication | Debate and argument |
Decision-making process | Establishing credibility |
Establishing group norms | Fear of criticism and self-censorship |
Feedback processes | Group cohesion |
Group decision making | Group dynamics |
Groupthink | Leadership dynamics |
Listening | Modes of persuasion |
Non-verbal cues | Rapport |
Relationships | Shared norms |
Social comprise | Social loafing |
Social proof | Social status in communication |
Tangents and distractions | Trust |
