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What is Cohort Analysis?

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Cohort analysis is the use of behavioral analytics to study data for a group of people, known as a cohort. For example, a cohort can be people who signed up for a service on a particular day or customers who have visited a particular product page on a website.
Overview: Cohort Analysis
Function
Management Accounting
Marketing
Statistical Analysis
Definition
A group of people with a shared characteristic.
Value
Commercially relevant behavior such purchasing habits may be different from one cohort to another.
Related Techniques
Statistical Population
Next: Cohorts

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