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Brand voice is the personality, style and voice that a brand adopts in communication to customers. This is analogous to the voice of a public speaker or writer. An effort may be made to keep a brand voice consistent over all communications to customers including advertising, websites, mobile apps, social media, customer service interactions, physical environments and product packaging. The following are common types of brand voice.
Advanced | Adventurous | Approachable | Attentive | Authentic | Authoritative | Bold | Calming | Caring | Charismatic | Cheerful | Clear | Comforting | Compelling | Confident | Connected | Conservative | Considerate | Consistent | Conventional | Conversational | Cooperative | Creative | Credible | Cultured | Down to Earth | Educated | Efficient | Empathetic | Empowering | Entrepreneurial | Established | Experienced | Expert | Fearless | Feminine | Focused | Forthright | Fresh | Friendly | Fun | Futuristic | Generous | Genuine | Global | Honest | Humorous | Idiosyncratic & Memorable | Imaginative | Independent | Informed | Innovative | Insightful | Inspiring | Intelligent | Intentional | Intuitive | Inviting | Lively | Logical | Luxurious | Magnetic | Masculine | Methodical | Modern / Contemporary | Motivating | Natural | Optimistic | Organic | Original | Outspoken | Passionate | Personal | Persuasive | Plain Spoken | Powerful | Practical | Pragmatic | Precise | Professional | Progressive | Purposeful | Radiant | Rational | Realistic | Reassuring | Reflective | Relatable | Relevant | Reliable | Respectful | Responsible | Responsive | Revolutionary | Righteous | Risk-taking | Sensational | Social | Stable | Strategic | Thoughtful | Traditional | Trustworthy | Understanding |
Brand Identity
This is the complete list of articles we have written about brand identity.
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An overview of brand identity with examples.
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