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104 Examples of Brand Voice

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Brand voice is the personality, style and voice that a brand adopts in communication to customers. This is analogous to the voice of a public speaker or writer. An effort may be made to keep a brand voice consistent over all communications to customers including advertising, websites, mobile apps, social media, customer service interactions, physical environments and product packaging. The following are common types of brand voice.
Advanced
Adventurous
Approachable
Attentive
Authentic
Authoritative
Bold
Calming
Caring
Charismatic
Cheerful
Clear
Comforting
Compelling
Confident
Connected
Conservative
Considerate
Consistent
Conventional
Conversational
Cooperative
Creative
Credible
Cultured
Down to Earth
Educated
Efficient
Empathetic
Empowering
Entrepreneurial
Established
Experienced
Expert
Fearless
Feminine
Focused
Forthright
Fresh
Friendly
Fun
Futuristic
Generous
Genuine
Global
Honest
Humorous
Idiosyncratic & Memorable
Imaginative
Independent
Informed
Innovative
Insightful
Inspiring
Intelligent
Intentional
Intuitive
Inviting
Lively
Logical
Luxurious
Magnetic
Masculine
Methodical
Modern / Contemporary
Motivating
Natural
Optimistic
Organic
Original
Outspoken
Passionate
Personal
Persuasive
Plain Spoken
Powerful
Practical
Pragmatic
Precise
Professional
Progressive
Purposeful
Radiant
Rational
Realistic
Reassuring
Reflective
Relatable
Relevant
Reliable
Respectful
Responsible
Responsive
Revolutionary
Righteous
Risk-taking
Sensational
Social
Stable
Strategic
Thoughtful
Traditional
Trustworthy
Understanding

Brand Identity

This is the complete list of articles we have written about brand identity.
Brand Concept
Brand Identity
Brand Image
Brand Mission
Brand Promise
Brand Vision
Brand Voice
Branding
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Brand Identity

An overview of brand identity with examples.

Brand Identity Definition

The unique character of a brand in the marketplace.

Brand Mission

A foundational statement about a brand's identity.

Brand Vision

An overview of brand vision.

Words To Describe A Company

A vocabulary of unique words for describing a company.

Brand Development

An overview of brand development with examples.

Branding Guide

An overview of 20+ common branding techniques.

Style

A distinctive character that comes through in a creative work.

Image

An overview of image with examples.

Marketing Management Examples

An overview of marketing management with examples.

Customer Interactions

An overview of customer interactions with examples.
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