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What is a Brand Concept?

 , updated on September 03, 2022
A brand concept is the general idea or abstract meaning behind a brand. A brand's concept is used to give consistency to a brand's identity. It can be described as the first thing you want to pop into your customer's head when they think of your brand.
Overview: Brand Concept
Function
Definition
The foundational ideas behind a brand.
Value
Basis for a consistent brand identity.
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Branding

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