|Overview: Brand Concept|
The foundational ideas behind a brand.
Basis for a consistent brand identity.
What is a Brand Concept?
John Spacey, updated on September 03, 2022
A brand concept is the general idea or abstract meaning behind a brand. A brand's concept is used to give consistency to a brand's identity. It can be described as the first thing you want to pop into your customer's head when they think of your brand.
BrandingThis is the complete list of articles we have written about branding.
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