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What is Brand Architecture?

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Brand architecture is the structure of relationships between the brands of an organization. Organizations may make significant efforts to differentiate brands. They may also develop a number of relationships between brands such as a parent-child relationship.
Overview: Brand Architecture
The structure of related brands.
Implementing strategies such as a brand family.
Related Techniques

Brand Architecture

This is the complete list of articles we have written about brand architecture.
Brand Architecture
Brand Family
Brand Strategy
Product Line
Types Of Brand
Umbrella Brand
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