| Overview: Brand Architecture | ||
Function | ||
Definition | The structure of related brands. | |
Value | Implementing strategies such as a brand family. | |
Related Techniques | ||
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What is Brand Architecture? John Spacey, updated on
Brand architecture is the structure of relationships between the brands of an organization. Organizations may make significant efforts to differentiate brands. They may also develop a number of relationships between brands such as a parent-child relationship.
Brand ArchitectureThis is the complete list of articles we have written about brand architecture.If you enjoyed this page, please consider bookmarking Simplicable.
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An overview of bliss point, a marketing principle.
Brand Recognition vs Brand Awareness
The difference between brand recognition and awareness explained.
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A definition of brand diffusion with an example.
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A definition of lifestyle brand with examples.
Visual Branding
Common types of visual branding.
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A definition of product positioning with examples.
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The common types of marketing campaign.
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Target Marketing
The common types of target marketing.
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