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What is Brand Architecture?

 , updated on April 10, 2017
Brand architecture is the structure of relationships between the brands of an organization. Organizations may make significant efforts to differentiate brands. They may also develop a number of relationships between brands such as a parent-child relationship.
Overview: Brand Architecture
Function
Brand Management
Definition
The structure of related brands.
Value
Implementing strategies such as a brand family.
Related Techniques
Brand Strategy

Brand Architecture

This is the complete list of articles we have written about brand architecture.
Brand Architecture
Brand Family
Brand Strategy
Branding
Product Line
Types Of Brand
Umbrella Brand
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