The value of a brand can mostly be determined by a few key variables such as brand recognition, market share (revenue) and pricing power (relative margins).
Employer Branding (talent who want to work for the brand)
Internal Branding (employee pride in the brand)
Perceived Social Status
Valuing BrandsBrands clearly have value and are often recognized as intangible assets in accounting. That being said, it's very difficult to calculate an accurate value for a brand. For this reason, brand value is generally considered an estimate as opposed to a concrete financial value. This changes if you purchase a brand from another company, as the transaction is concrete evidence of the brand's value.
|Overview: Brand Equity
The financial value of a brand to a firm.
The value of customer recognition and perceptions of a brand.
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