Brand Awareness | Brand Culture |
Brand Image | Brand Loyalty |
Brand Recognition | Brand Reputation |
Customer Experience | Differentiation |
Employer Branding (talent who want to work for the brand) | Internal Branding (employee pride in the brand) |
Market Share | Perceived Quality |
Perceived Social Status | Perceived Value |
Pricing Power | Satisfaction |
Valuing Brands
Brands clearly have value and are often recognized as intangible assets in accounting. That being said, it's very difficult to calculate an accurate value for a brand. For this reason, brand value is generally considered an estimate as opposed to a concrete financial value. This changes if you purchase a brand from another company, as the transaction is concrete evidence of the brand's value.| Overview: Brand Equity | ||
Type | ||
Definition (1) | The financial value of a brand to a firm. | |
Definition (2) | The value of customer recognition and perceptions of a brand. | |
Also Known As | Brand Value | |
Related Concepts | ||
